Tourism: The Business of Hospitality and Travel- paperback, 0134484487, Roy Cook

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Tourism: The Business of Hospitality and Travel- paperback, 01344
Artist
Cook, Roy; Hsu, Cathy; Hsu, Cathy H. C.; Taylor, Lorraine
ISBN
9780134484488
Subject Area
Business & Economics
Publication Name
Tourism : the Business of Hospitality and Travel
Publisher
Pearson Education
Item Length
10.8 in
Subject
Industries / Hospitality, Travel & Tourism
Publication Year
2017
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.6 in
Author
Lorraine Taylor, Roy Cook, Cathy Hsu
Item Weight
31.7 Oz
Item Width
8.5 in
Number of Pages
448 Pages
Country of Origin
United States
Category

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
0134484487
ISBN-13
9780134484488
eBay Product ID (ePID)
234138491

Product Key Features

Number of Pages
448 Pages
Language
English
Publication Name
Tourism : the Business of Hospitality and Travel
Subject
Industries / Hospitality, Travel & Tourism
Publication Year
2017
Type
Textbook
Author
Lorraine Taylor, Roy Cook, Cathy Hsu
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
31.7 Oz
Item Length
10.8 in
Item Width
8.5 in

Additional Product Features

Edition Number
6
Intended Audience
College Audience
LCCN
2016-057377
Dewey Edition
23
Dewey Decimal
910.68
Table Of Content
PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS Introducing the World's Largest Industry, Tourism Marketing to the Traveling Public Delivering Quality Tourism Services Bringing Travelers and Tourism Service Suppliers Together Capturing Technology's Competitive Advantages PART II: TOURISM SERVICE SUPPLIERS Transportation Accommodations Food and Beverage Attractions and Entertainment Destinations PART III: THE TOURISM ENVIRONMENT Economic and Political Impacts of Tourism Environmental and Social/Cultural Impacts of Tourism Sustaining Tourism's Benefits The Future of Tourism
Synopsis
A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e , the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism., For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e , the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective--examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism., A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e , the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism."
LC Classification Number
G155.A1C674 2018

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