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Marketing Logistics by Helen Peck and Martin Christopher (2015, Hardcover)

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About this product

Product Identifiers

PublisherRoutledge

ISBN-101138174297

ISBN-139781138174290

eBay Product ID (ePID)234564887

Product Key Features

Number of Pages172 Pages

LanguageEnglish

Publication NameMarketing Logistics

SubjectMarketing / General, General

Publication Year2015

TypeTextbook

AuthorHelen Peck, Martin Christopher

Subject AreaBusiness & Economics

FormatHardcover

Dimensions

Item Weight16 Oz

Item Length9.2 in

Item Width6.2 in

Additional Product Features

Edition Number2

Intended AudienceCollege Audience

Dewey Edition23

IllustratedYes

Dewey Decimal658.5

Table Of ContentThe customer value creation process; Customer service and customer relationship management; Customer profitability analysis; Demand management; Integrating product development and logistics; Value delivery management; Managing the extended enterprise; Managing Global Pipelines.

Edition DescriptionRevised edition,New Edition

SynopsisThis interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and t, This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management., This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

LC Classification NumberHF5415.13