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Marketing Strategy: Text and Cases by Ferrell/ Hartline/ Hochstein NEW Paperback - Picture 1 of 1

Marketing Strategy by O. C. Ferrell, Michael Hartline and Bryan W. Hochstein (2021, Trade Paperback)

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INTERNATIONAL PAPERBACK EDITION. PAPERBACK EDITION. � Not for Sale in United States may be printed on the Front Cover of the book or at the Back of the book. DIFFERENT ISBN NUMBER AND COVER PAGE THAN US EDITION.

About this product

Product Identifiers

PublisherCengage Learning

ISBN-100357516303

ISBN-139780357516300

eBay Product ID (ePID)3050074666

Product Key Features

Number of Pages576 Pages

LanguageEnglish

Publication NameMarketing Strategy

SubjectMarketing / General, Commerce, General

Publication Year2021

FeaturesRevised

TypeTextbook

AuthorO. C. Ferrell, Michael Hartline, Bryan W. Hochstein

Subject AreaBusiness & Economics

FormatTrade Paperback

Dimensions

Item Height10.9 in

Item Weight42.4 Oz

Item Length0.9 in

Item Width8.4 in

Additional Product Features

Edition Number8

Intended AudienceCollege Audience

LCCN2020-950264

Dewey Edition21

IllustratedYes

Dewey Decimal658.802

Edition DescriptionRevised edition

Table Of ContentPreface.About the Authors.1. Marketing in Today's Economy.2. Strategic Marketing Planning.3. Collecting and Analyzing Marketing Information.4. Developing Competitive Advantage and Strategic Focus.5. Customers, Segmentation, and Target Marketing.6. The Marketing Program.7. Branding and Positioning.8. Ethics and Social Responsibility in Marketing Strategy.9. Marketing Implementation and Control.10. Developing and Maintaining Long-Term Customer Relationships.Cases.Marketing Plan Worksheets.Index.

SynopsisLearn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

LC Classification NumberHF5415.13