Reviews"A good yarn for those who like to read about clever business types."(Freelance Informer, 26th January 2001) "The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001), "A good yarn for those who like to read about clever business types." (Freelance Informer, 26th January 2001) "The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001)
TitleLeadingThe
Table Of ContentThe eBay Phenomenon. Pierre Omidyar Starts a Company. The eBay Nation. eBay's Business Model. Inside eBay. Strategic Evolution. Contraband, Blackouts, and Weird Stuff. Competing for the Future. Wither eBay.
SynopsisThe buzz about The ebay Phenomenon "David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"-David Siegel, author, Futurize Your Enterprise "Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."-Eric Nee, Senior Writer, Fortune, Mehr als 10 Millionen Nutzer in 90 Ländern und eine Million Auktionen täglich - das ist eBay, das weltweit grö te Online-Handelsunternehmen. Aufmerksame Manager und Unternehmer erkennen, wie sehr dieses Unternehmen die Geschäftswelt beeinflu t hat mit der Erfindung einer ganz neuen Industrie und seinem sensationell-originellen Beispiel für den Internethandel. Dieses Buch ergründet die Dynamik und die Strategien, die eBay zu einem der profitabelsten E-Commerce Unternehmen weltweit gemacht haben. Es enthüllt, wie Kunden ihren Schnitt gemacht haben und von jener Internetadresse profitierten, die alles handelt - von der Briefmarke bis zur Limousine. High-Tech Guru David Bunnell analysiert Philosophie und Funktionweise eines digitalen Riesen und ermöglicht einen unvergleichlichen Einblick in ein Unternehmen, das beständig neue Wege findet, Konkurrenten auszustechen und enge E-Gemeinschaften zu knüpfen., The eBay Phenomenon taps into the dynamics and strategies that have made eBay one of the most profitable e:commerce companies in business today. Through inside access to the top players including CEO Meg Whitman, Richard Brandt reveals the philosophies and inner workings of this emerging digital giant., The buzz about The ebay Phenomenon "David Bunnell's portrayal of eBay paints a picture of one ofthe most daring, fanatically innovative, customer-centric companieson the planet. It demonstrates how a small, driven group of peoplecan listen to customers and reinvent the world-inspiring " --David Siegel, author, Futurize Your Enterprise "Read The eBay Phenomenon if you want the inside accountof how this innovative company became one of the decade's greatestbusiness success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and ariveting narrative." --Eric Nee, Senior Writer, Fortune, The buzz about The ebay Phenomenon "David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!" David Siegel, author, Futurize Your Enterprise "Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative." Eric Nee, Senior Writer, Fortune
LC Classification NumberHF5478.B86 2000
As told toLuecke, Richard A.