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Selling War: A Critical Look at the Military's Pr Machine by Steven J. Alvarez (
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Located in: Fairfield, Ohio, United States
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eBay item number:387012038795
Item specifics
- Condition
- ISBN-13
- 9781612347721
- Type
- NA
- Publication Name
- NA
- ISBN
- 9781612347721
- Book Title
- Selling War : a Critical Look at the Military's PR Machine
- Publisher
- Potomac Books, Incorporated
- Item Length
- 9.3 in
- Publication Year
- 2016
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.1 in
- Genre
- Biography & Autobiography, Technology & Engineering, Business & Economics, Language Arts & Disciplines, History, Political Science
- Topic
- Public Policy / Communication Policy, Political Process / Media & Internet, Military Science, Communication Studies, Public Relations, Military / United States, Military / Iraq War (2003-2011), World / Middle Eastern, Military
- Item Weight
- 25.4 Oz
- Item Width
- 6.3 in
- Number of Pages
- 384 Pages
About this product
Product Information
In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner "Mission Accomplished," the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences--that is, the Western media--by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to "Put an Iraqi face on everything." In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.
Product Identifiers
Publisher
Potomac Books, Incorporated
ISBN-10
161234772x
ISBN-13
9781612347721
eBay Product ID (ePID)
19038623918
Product Key Features
Book Title
Selling War : a Critical Look at the Military's PR Machine
Number of Pages
384 Pages
Language
English
Publication Year
2016
Topic
Public Policy / Communication Policy, Political Process / Media & Internet, Military Science, Communication Studies, Public Relations, Military / United States, Military / Iraq War (2003-2011), World / Middle Eastern, Military
Illustrator
Yes
Genre
Biography & Autobiography, Technology & Engineering, Business & Economics, Language Arts & Disciplines, History, Political Science
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
25.4 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Dewey Edition
23
Reviews
"A fascinating and insightful study. . . . Without doubt, the best book on the subject."--Kristine Baker, Washington Book Review, "Maybe the best book ever written about 'information war,' strategies, and tactics. An insider's revealing behind-the-scenes story of the media and the military in Iraq. From the White House to West Point to West Main Street, this is a book to ponder about the military and the press in a free society at war."--Dan Rather, former anchor of CBS Evening News and managing editor and anchor of Dan Rather Reports, "Maybe the best book ever written about 'information war,' strategies, and tactics. An insider's revealing behind-the-scenes story of the media and the military in Iraq. From the White House to West Point to West Main Street, this is a book to ponder about the military and the press in a free society at war."--Dan Rather, former anchor of CBS Evening News and managing editor and anchor of Dan Rather Reports , "Steve Alvarez has written a brutally honest book about the 'screwed-up' U.S. communications campaign he was part of in Iraq after the 2003 invasion. Alvarez offers an unflinching look at what went wrong in the communications side of the war. This is the kind of frank, no-holds-barred assessment that the military needs as it digests 'lessons learned' from the painful decade of war in Iraq and Afghanistan."--David Ignatius, columnist for the Washington Post and author of The Director, " Selling War is must reading for PAOs, historians of the Iraq war and the modern American military, and indeed anyone interested in war and its perennial first casualty--truth."--William J. Astore, Michigan War Studies Review
Lccn
2015-037891
Target Audience
Trade
Dewey Decimal
659.2/935500973
Lc Classification Number
Ds79.767.P83a48 2016
Table of Content
Preface 1. Insulation 2. The Coalition Provisional Authority Days 3. The Iraqi Face 4. The Blog of War 5. David versus Goliath 6. Iraqi Media Team 7. Training the Iraqi Ministries 8. Arab Media 9. Al-Jazeera 10. Fallujah 11. Public Affairs 12. Western Media Epilogue Notes
Copyright Date
2016
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:387012038795
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Fairfield, Ohio, United States
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i***6 (139)- Feedback left by buyer.
Past 6 months
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Item as described, good price, well packaged, arrived slightly later than hoped (not in time for Christmas ) but the order was placed in a very busy shipping period. No issue with the seller’s speed of response and sending the item. Great seller!
l***a (3518)- Feedback left by buyer.
Past month
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Excellent seller. Timely shipping, safe packing, good communication, great price and as described. Thank you. A+++
o***b (144)- Feedback left by buyer.
Past month
Verified purchase
The seller is one of the best there is - high quality books, reasonable prices, securely packaged.
I do, however, recommend some changes to their shipping - they show a shipper (SortHub) on eBay, but the tracking # they email is for a different carrier. It’s difficult to know where my purchase is.
This time, it was delivered a week late. In the grand scheme of things not a big deal. But it shouldn’t be this difficult to accurately track my purchase.
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