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Creator Culture: An Introduction to Global Social Media Entertainment by Stuart
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eBay item number:386939602690
Item specifics
- Condition
- ISBN-13
- 9781479879304
- Book Title
- Creator Culture
- ISBN
- 9781479879304
- Publication Year
- 2021
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Creator Culture : an Introduction to Global Social Media Entertainment
- Item Height
- 1.1in
- Item Length
- 9.3in
- Publisher
- New York University Press
- Item Width
- 6.3in
- Item Weight
- 21.8 Oz
- Number of Pages
- 336 Pages
About this product
Product Information
Explores new perspectives on social media entertainment There is a new class of cultural producers-YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others-who are part of a rapidly emerging and highly disruptive industry of monetized "user-generated" content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies. This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries.
Product Identifiers
Publisher
New York University Press
ISBN-10
1479879304
ISBN-13
9781479879304
eBay Product ID (ePID)
22050384510
Product Key Features
Publication Name
Creator Culture : an Introduction to Global Social Media Entertainment
Format
Hardcover
Language
English
Publication Year
2021
Type
Textbook
Number of Pages
336 Pages
Dimensions
Item Length
9.3in
Item Height
1.1in
Item Width
6.3in
Item Weight
21.8 Oz
Additional Product Features
Lc Classification Number
Hm741.C74 2021
Reviews
This lively collection puts forth a persuasive case for 'creator culture' as a major new force in media industries worldwide. Drawing from intricate analyses and ethnographies of creator practices across the globe, the scholars in this volume show how today's social media entrepreneurs exist at the uneasy intersection of platforms, legacy media, and advertising. From unboxing videos to fashion influencers, these essays explore the cultural logics of online creators and their larger sociocultural contexts. An essential collection for scholars of branding, celebrity, and social media, and anyone interested in the future of entertainment., What could once be referred to confidently as 'the media' has fragmented into a diverse array of creators, platforms, audiences, communities, regulatory responsibilities, and business models. With Creator Culture , Cunningham and Craig have captured the zeitgeist of social media entertainment, bringing together an array of leading international researchers to critically analyze this emergent field.
Copyright Date
2021
Topic
Media Studies, Web / Social Media, Sociology / General
Lccn
2020-039531
Dewey Decimal
302.231
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Social Science
Item description from the seller
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eBay item number:386939602690
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