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Brand Positioning Formula: The Practical Step-By-Step Guide to Use Brand Posi...
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eBay item number:386820068948
Item specifics
- Condition
- ISBN
- 9781726475426
- Book Title
- Brand Positioning Formula : The Practical Step-By-Step Guide to Use Brand Positioning in Your Marketing
- Item Length
- 9 in
- Publisher
- CreateSpace
- Publication Year
- 2018
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.1 in
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Width
- 6 in
- Item Weight
- 3.5 Oz
- Number of Pages
- 64 Pages
About this product
Product Information
THE POSITIONING "MISSING MANUAL"Since the publishing of Positioning, by Ries and Trout, Brand Positioning has become the most used concept in marketing. Without Brand Positioning, all marketing money is ineffective at best, and mostly wasted. With Brand Positioning, you know exactly what to say in your marketing.Brand Positioning is a simple and effective model to build a brand and be perceived different from your competitors.Recently, Brand Positioning has become "usable" by small business thanks to the internet that allows any business to do advertising.For this reason, today it is even more relevant than in the past. And for a larger number of business.The problem with Brand Positioning?It has always been a marketing strategy for big business, big ad agencies and big budgets. So there has never been much attention to teach "how to do" it for the small entrepreneur or consultant.Brand Positioning Formula has been written to solve this problem. This is the first, practical manual to learn how to do Brand Positioning. The formula you will learn in this book has been tested in almost 30 years with hundreds of business and markets. With this formula you will learn...- How to evaluate objectively how you stand compared to competitors- How to find an effective "Differentiating Idea" and how to avoid ineffective ideas- How to test your Brand Positioning to be sure it is effective- How to control that your marketing is effective in communicating your Brand PositioningAnd in this book you will get some unique advice from the inventor of Positioning, Jack Trout in an exclusive interview.No theory, no fluffy "branding stuf," just hands-on practice. And the Brand Positioning Formula really works even for small businesses with small budgets.A manual for entrepreneurs, consultants and ad agencies, to learn the incredibly effective strategy of "positioning your brand against competitors" in your customer's mind.This is really the "missing manual" of Positioning: the only practical formula to use it with a step-by-step approach.
Product Identifiers
Publisher
CreateSpace
ISBN-10
1726475425
ISBN-13
9781726475426
eBay Product ID (ePID)
27038629511
Product Key Features
Book Title
Brand Positioning Formula : The Practical Step-By-Step Guide to Use Brand Positioning in Your Marketing
Format
Trade Paperback
Language
English
Topic
Marketing / General
Publication Year
2018
Genre
Business & Economics
Number of Pages
64 Pages
Dimensions
Item Length
9 in
Item Height
0.1 in
Item Width
6 in
Item Weight
3.5 Oz
Additional Product Features
Target Audience
Trade
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:386820068948
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Jessup, Maryland, United States
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| Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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l***l (27)- Feedback left by buyer.
Past 6 months
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Excellent! This seller has really good prices, communication, packaging and fast shipping. The book I bought was better than described and I would definitely buy from this seller again. It was my time to have this book.🙌 A+++++
w***t (575)- Feedback left by buyer.
Past month
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PERFECT TRANSACTION! Shipped right after payment, well packaged, arrived during the estimated time. The item is in great condition EXACTLY as described. Very Happy, very nice purchase. Excellent communication. Thank you
u***_ (100)- Feedback left by buyer.
Past 6 months
Verified purchase
Hermoso libro..!!!!!.. Muy bien cuidado e impecable empaquetado para envío. Realmente vale cada dólar gastado en el. Manejo y envío muy profesional. Excelente vendedor. Lo recomiendo por la calidad de sus productos, los precios, la comunicación sobre el desarrollo de mi orden y el manejo y envio. Gran experiencia de compra con este vendedor.
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