An intimate look at the man who led Apple to be the world's first two-trillion-dollar company In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared- its stock has rocketed to become the world's first two-trillion-dollar company. From the massive growth of the iPhone to more recent victories like the Apple Watch, Cook is leading Apple to a new era of success. But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.
Product Identifiers
Publisher
Penguin Books LTD
ISBN-13
9780241348215
eBay Product ID (ePID)
25046583854
Product Key Features
Book Title
Tim Cook: the Genius Who Took Apple to the Next Level
Author
Leander Kahney
Format
Paperback
Language
English
Topic
Science, Management, Business
Publication Year
2021
Type
Textbook
Genre
Biographies & True Stories
Number of Pages
320 Pages
Dimensions
Item Height
198mm
Item Width
129mm
Item Weight
223g
Additional Product Features
Title_Author
Leander Kahney
Country/Region of Manufacture
United Kingdom
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