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Fashion Brands : Branding Style from Armani to Zara, Paperback by Tungate, Ma...
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Located in: Jessup, Maryland, United States
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eBay item number:385875933164
Item specifics
- Condition
- Book Title
- Fashion Brands : Branding Style from Armani to Zara
- ISBN
- 9780749464462
- Publication Year
- 2012
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Fashion Brands : Branding Style from Armani to Zara
- Item Height
- 0.5in
- Item Length
- 9.2in
- Publisher
- Kogan Page, The Limited
- Item Width
- 6.1in
- Item Weight
- 13.2 Oz
- Number of Pages
- 240 Pages
About this product
Product Information
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749464461
ISBN-13
9780749464462
eBay Product ID (ePID)
45695571
Product Key Features
Publication Name
Fashion Brands : Branding Style from Armani to Zara
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Length
9.2in
Item Height
0.5in
Item Width
6.1in
Item Weight
13.2 Oz
Additional Product Features
Lc Classification Number
Hd9940.A2t86 2012
Edition Number
3
Reviews
"[A] key acquisition for business and arts collections alike, and provides a history of fashion brands and the evolution of the fashion industry. ...A 'must' for for any collection strong in fashion and business." --The Bookwatch "Tungate does a fine job explaining how brand marketers turn clothes and accessories into best sellers...For readers new to the subject of fashion or those interested in new trends, this short, snappy work is the place to begin. Summing Up: Highly recommended. All fashion collections."-- CHOICE Praise for the previous edition: "General readers will enjoy this behind the scenes look into the fashion industry, and marketing and fashion merchandising students and practitioners will benefit from Tungate's many insights. Summing Up: Recommended. Upper-division undergraduate and graduate students; faculty; practitioners; and general audiences." --CHOICE "Essential for anyone wanting to make it big in the fashion biz." -- Nicholas Coleridge , Managing Director, Condé Nast "Cohesive and light-hearted…I have since told my entire studio to pick it up and will be gladly recommending it to all the students that intern with us as a vital resource." -- Anthony Keegan , Mens Design Director, Reaction & Unlisted, Kenneth Cole Productions "Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business. [He] covers everything from fashion photography to haute couture, modeling agencies, accessories, second hand clothes and even the history of department stores...Tungate goes inside fashion firms that know how to sell dreams and illusions made of Italian fabrics and fine leather. We recommend this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity and pick up some new sources of inspiration and style. -- getAbstract, Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry...An impressive and authoritative overview., "[A] key acquisition for business and arts collections alike, and provides a history of fashion brands and the evolution of the fashion industry. ...A 'must' for for any collection strong in fashion and business." --The Bookwatch "Tungate does a fine job explaining how brand marketers turn clothes and accessories into best sellers...For readers new to the subject of fashion or those interested in new trends, this short, snappy work is the place to begin. Summing Up: Highly recommended. All fashion collections."-- CHOICE Praise for the previous edition: "General readers will enjoy this behind the scenes look into the fashion industry, and marketing and fashion merchandising students and practitioners will benefit from Tungate's many insights. Summing Up: Recommended. Upper-division undergraduate and graduate students; faculty; practitioners; and general audiences." --CHOICE "Essential for anyone wanting to make it big in the fashion biz." -- Nicholas Coleridge , Managing Director, Condé Nast "Cohesive and light-hearted...I have since told my entire studio to pick it up and will be gladly recommending it to all the students that intern with us as a vital resource." -- Anthony Keegan , Mens Design Director, Reaction & Unlisted, Kenneth Cole Productions "Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business. [He] covers everything from fashion photography to haute couture, modeling agencies, accessories, second hand clothes and even the history of department stores...Tungate goes inside fashion firms that know how to sell dreams and illusions made of Italian fabrics and fine leather. We recommend this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity and pick up some new sources of inspiration and style. -- getAbstract, Praise for the previous edition: "Essential for anyone wanting to make it big in the fashion biz." - Nicholas Coleridge , Managing Director, Condé Nast "Cohesive and light-hearted…I have since told my entire studio to pick it up and will be gladly recommending it to all the students that intern with us as a vital resource." -Anthony Keegan , Mens Design Director, Reaction & Unlisted, Kenneth Cole Productions, "[A] key acquisition for business and arts collections alike, and provides a history of fashion brands and the evolution of the fashion industry. ...A 'must' for for any collection strong in fashion and business." --The Bookwatch Praise for the previous edition: "General readers will enjoy this behind the scenes look into the fashion industry, and marketing and fashion merchandising students and practitioners will benefit from Tungate's many insights. Summing Up: Recommended. Upper-division undergraduate and graduate students; faculty; practitioners; and general audiences." --CHOICE "Essential for anyone wanting to make it big in the fashion biz." -- Nicholas Coleridge , Managing Director, Condé Nast "Cohesive and light-hearted…I have since told my entire studio to pick it up and will be gladly recommending it to all the students that intern with us as a vital resource." -- Anthony Keegan , Mens Design Director, Reaction & Unlisted, Kenneth Cole Productions "Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business. [He] covers everything from fashion photography to haute couture, modeling agencies, accessories, second hand clothes and even the history of department stores...Tungate goes inside fashion firms that know how to sell dreams and illusions made of Italian fabrics and fine leather. We recommend this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity and pick up some new sources of inspiration and style. -- getAbstract, Praise for the previous edition: "Essential for anyone wanting to make it big in the fashion biz." - Nicholas Coleridge , Managing Director, Condé Nast "Cohesive and light-hearted…I have since told my entire studio to pick it up and will be gladly recommending it to all the students that intern with us as a vital resource." - Anthony Keegan , Mens Design Director, Reaction & Unlisted, Kenneth Cole Productions, Praise for the previous edition: "General readers will enjoy this behind the scenes look into the fashion industry, and marketing and fashion merchandising students and practitioners will benefit from Tungate's many insights. Summing Up: Recommended. Upper-division undergraduate and graduate students; faculty; practitioners; and general audiences." --CHOICE "Essential for anyone wanting to make it big in the fashion biz." -- Nicholas Coleridge , Managing Director, Condé Nast "Cohesive and light-hearted…I have since told my entire studio to pick it up and will be gladly recommending it to all the students that intern with us as a vital resource." -- Anthony Keegan , Mens Design Director, Reaction & Unlisted, Kenneth Cole Productions, "[A] key acquisition for business and arts collections alike, and provides a history of fashion brands and the evolution of the fashion industry. ...A 'must' for for any collection strong in fashion and business." --The Bookwatch "Tungate does a fine job explaining how brand marketers turn clothes and accessories into best sellers...For readers new to the subject of fashion or those interested in new trends, this short, snappy work is the place to begin. Summing Up: Highly recommended. All fashion collections."-- CHOICE Praise for the previous edition: "General readers will enjoy this behind the scenes look into the fashion industry, and marketing and fashion merchandising students and practitioners will benefit from Tungate's many insights. Summing Up: Recommended. Upper-division undergraduate and graduate students; faculty; practitioners; and general audiences." --CHOICE "Essential for anyone wanting to make it big in the fashion biz." -- Nicholas Coleridge , Managing Director, Cond Nast "Cohesive and light-hearted...I have since told my entire studio to pick it up and will be gladly recommending it to all the students that intern with us as a vital resource." -- Anthony Keegan , Mens Design Director, Reaction & Unlisted, Kenneth Cole Productions "Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business. [He] covers everything from fashion photography to haute couture, modeling agencies, accessories, second hand clothes and even the history of department stores...Tungate goes inside fashion firms that know how to sell dreams and illusions made of Italian fabrics and fine leather. We recommend this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity and pick up some new sources of inspiration and style. -- getAbstract
Table of Content
** Chapter - 00: Introduction; ** Chapter - 01: A history of seduction; ** Chapter - 02: Fashioning an identity; ** Chapter - 03: When haute couture meets high street; ** Chapter - 04: The designer as brand; ** Chapter - 05: The store is the star; ** Chapter - 06: Anatomy of a trend; ** Chapter - 07: The image-makers; ** Chapter - 08: They shoot dresses, don't they?; ** Chapter - 09: This year's model; ** Chapter - 10: Celebrity sells; ** Chapter - 11: Press to impress; ** Chapter - 12: The collections; ** Chapter - 13: Accessorize all areas; ** Chapter - 14: Retro brands retooled; ** Chapter - 15: Targeted male; ** Chapter - 16: Urban athletes; ** Chapter - 17: Virtually dressed; ** Chapter - 18: Rise of the bloggers; ** Chapter - 19: The faking game; ** Chapter - 20: Trendy toddlers; ** Chapter - 21: Style goes back to the future; ** Chapter - 22: Behind the seams
Copyright Date
2013
Topic
Marketing / General, Consumer Guides, Industries / Fashion & Textile Industry, Advertising & Promotion
Lccn
2012-020099
Dewey Decimal
746.9/20688
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics, Référence
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:385875933164
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