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#share : Building Social Word of Mouth, Paperback by Wood, Natalie T.; Muñoz,... - Picture 1 of 1
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#share : Building Social Word of Mouth, Paperback by Wood, Natalie T.; Muñoz,...

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US $33.21
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eBay item number:385281483635
Last updated on Apr 15, 2024 09:02:56 PDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781637424148
Publication Year
2022
Format
Trade Paperback
Language
English
Book Title
#Share : Building Social Word of Mouth (Swom)
Author
Natalie T. Wood, Caroline K. Munoz
Item Length
9in
Publisher
Business Expert Press
Genre
Computers, Business & Economics
Topic
Consumer Behavior, Web / Social Media, E-Commerce / Internet Marketing, General
Item Width
6in
Number of Pages
218 Pages

About this product

Product Information

The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)-a subset of eWOM-has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.

Product Identifiers

Publisher
Business Expert Press
ISBN-10
1637424140
ISBN-13
9781637424148
eBay Product ID (ePID)
23057291377

Product Key Features

Book Title
#Share : Building Social Word of Mouth (Swom)
Author
Natalie T. Wood, Caroline K. Munoz
Format
Trade Paperback
Language
English
Topic
Consumer Behavior, Web / Social Media, E-Commerce / Internet Marketing, General
Publication Year
2022
Genre
Computers, Business & Economics
Number of Pages
218 Pages

Dimensions

Item Length
9in
Item Width
6in

Additional Product Features

Lc Classification Number
Hf5415.I265
Target Audience
Trade
Dewey Decimal
658.872
Dewey Edition
23

Item description from the seller

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