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The Digital Pivot : Secrets of Online Marketing by Eric Schwartzman (2021)
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- Buy It NowThe Digital Pivot : Secrets of Online Marketing by Eric Schwartzman (2021)
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Located in: Martinez, California, United States
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eBay item number:384791721062
Item specifics
- Condition
- ISBN
- 9781736621820
- EAN
- 9781736621820
- Publication Year
- 2021
- Format
- Trade Paperback
- Language
- English
- Book Title
- Digital Pivot : Secrets of Online Marketing
- Publisher
- C&F Kane & Sons
- Genre
- Technology & Engineering, Business & Economics
- Topic
- General
About this product
Product Identifiers
Publisher
C&F Kane & Sons
ISBN-10
1736621823
ISBN-13
9781736621820
eBay Product ID (ePID)
19050399031
Product Key Features
Publication Year
2021
Book Title
Digital Pivot : Secrets of Online Marketing
Topic
General
Language
English
Genre
Technology & Engineering, Business & Economics
Format
Trade Paperback
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Synopsis
What's the secret to driving demand, and generating leads and revenue online? What's a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?In this book, Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, explains what successful digital marketers do differently. This is the inside track 0n how to pivot to digital marketing in four easy steps, so you can earn more and work less. We are living through a time of unprecedented migration, from analog to digital business practices. Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits. Through real world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you'll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.Drawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, US Dept. of State, LA Opera, and dozens of small and midsize companies, Eric walks you step-by-step through the process of pivoting to digital marketing.This all-in-one, practical playbook covers everything you need to know to about the people, processes, and technology that power a successful digital business, including:? Determining what people really want online? Choosing and set-up the right software? Learning the basics of search engine optimization? Driving demand with owned media ? Growing your social media following? Generating leads with content marketing? Creating email campaigns that convert? Convert traffic into leads and revenue? Improving your conversion rates continuouslyThe Digital Pivot provides you with an overview of the pieces that make up the digital marketing puzzle so you can see the forest through the trees. If you're ready to scale up and grow up, it's time to find out everything you need to know to migrate your business and career online. Your digital pivot starts right now!
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