This moose is my son’s “lovie” toy. It is soft, both to the touch and very squishy. All my kids have TyLux lovies, and this one is so cute! My 12 month old son is already very attached to his and sleeps with it every nap and bedtime. I do keep 2 extra spares on hand to rotate, because with lots of love, a single one will wear out within a couple years.