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Market-Share Analysis : Evaluating Competitive Marketing Effectiv

Free US Delivery | ISBN:0898382785
US $40.35
Condition:
Very Good
Former library book; may include library markings. Used book that is in excellent condition. May ... Read moreabout condition
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eBay item number:375408971777
Last updated on Jun 24, 2024 17:51:08 PDTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Former library book; may include library markings. Used book that is in excellent condition. May ...
Features
EX-LIBRARY
Book Title
Market-Share Analysis : Evaluating Competitive Marketing Effectiv
ISBN
9780898382785
Subject Area
Business & Economics
Publication Name
Market-Share Analysis : Evaluating Competitive Marketing Effectiveness
Publisher
Springer
Item Length
9.3 in
Subject
Marketing / General, Operations Research, Information Management
Publication Year
1989
Series
International Series in Quantitative Marketing Ser.
Type
Textbook
Format
Hardcover
Language
English
Author
Masako Nakanishi, Lee G. Cooper
Item Weight
46.9 Oz
Item Width
6.1 in
Number of Pages
304 Pages

About this product

Product Identifiers

Publisher
Springer
ISBN-10
0898382785
ISBN-13
9780898382785
eBay Product ID (ePID)
2082536

Product Key Features

Number of Pages
304 Pages
Language
English
Publication Name
Market-Share Analysis : Evaluating Competitive Marketing Effectiveness
Publication Year
1989
Subject
Marketing / General, Operations Research, Information Management
Type
Textbook
Subject Area
Business & Economics
Author
Masako Nakanishi, Lee G. Cooper
Series
International Series in Quantitative Marketing Ser.
Format
Hardcover

Dimensions

Item Weight
46.9 Oz
Item Length
9.3 in
Item Width
6.1 in

Additional Product Features

LCCN
88-012092
Dewey Edition
19
Reviews
' ... is recommended to persons who want a useful introduction to the analysis of market shares by MCI and related models. Emphasis on the MCI model and observational choice data detracts only marginally from an otherwise useful and comprehensive treatment of an important area in marketing research and modeling that can be applied to strategic and tactical marketing decisions faced by real managers.' Journal of Marketing Research, 1990, ' ... is recommended to persons who want a useful introduction to the analysis of market shares by MCI and related models. Emphasis on the MCI model and observational choice data detracts only marginally from an otherwise useful and comprehensive treatment of an important area in marketing research and modeling that can be applied to strategic and tactical marketing decisions faced by real managers. ' Journal of Marketing Research , 1990
Series Volume Number
1
Target Audience
Scholarly & Professional
Number of Volumes
1 Vol.
Illustrated
Yes
Dewey Decimal
658.8/02
Lc Classification Number
Hf5410-5417.5hf54.5
Copyright Date
1988

Item description from the seller

Better World Books West

Better World Books West

98.8% positive feedback
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Reasonable shipping cost
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