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Strategic Marketing for Non-Profit Organizations Philip, Andrease
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eBay item number:375375813900
Item specifics
- Condition
- Book Title
- Strategic Marketing for Non-Profit Organizations Philip, Andrease
- Subject
- Marketing
- ISBN
- 9780131753723
- Publication Year
- 2007
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Strategic Marketing for Non-Profit Organizations
- Item Height
- 1.2in
- Item Length
- 9.1in
- Publisher
- Pearson Education
- Item Width
- 6.8in
- Item Weight
- 30.4 Oz
- Number of Pages
- 528 Pages
About this product
Product Information
For graduate courses in Nonprofit Marketing and Management. Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
Product Identifiers
Publisher
Pearson Education
ISBN-10
013175372x
ISBN-13
9780131753723
eBay Product ID (ePID)
6038270369
Product Key Features
Publication Name
Strategic Marketing for Non-Profit Organizations
Format
Trade Paperback
Language
English
Publication Year
2007
Type
Textbook
Number of Pages
528 Pages
Dimensions
Item Length
9.1in
Item Height
1.2in
Item Width
6.8in
Item Weight
30.4 Oz
Additional Product Features
Lc Classification Number
Hd62.6
Edition Number
7
Table of Content
SECTION I Developing a Customer Orientation Chapter 1 The Growth and Development of Nonprofit Marketing SECTION II Strategic Planning and Organization Chapter 2 Developing a Customer-Centered Mindset Chapter 3 Strategic Marketing Planning Chapter 4 Understanding Consumer Behavior Chapter 5 Acquiring and Using Marketing Information Chapter 6 Segmentation, Positioning, and Branding CHAPTER 7 Branding SECTION III Designing the Marketing Mix Chapter 8 Managing the Organization's Offerings Chapter 9 Developing and Launching New Offerings Chapter 10 Managing Perceived Costs Chapter 11 Facilitating Marketing Behaviors Chapter 12 Formulating Communications Strategies Chapter 13 Managing Communications: Advertising and Personal Persuasion Chapter 14 Managing Public Media and Public Advocacy SECTION IV Developing and Organizing Resources Chapter 15 Generating Funds Chapter 16 Attracting Human Resources: Staff, Volunteers, and Boards Chapter 17 Working with the Private Sector Section V Organizing and Controlling Marketing Strategies Chapter 18 Organizing for Implementation Chapter 19 Marketing Evaluation, Monitoring, and Control
Copyright Date
2008
Topic
Marketing / General, Nonprofit Organizations & Charities / General
Lccn
2007-032487
Dewey Decimal
658.8/02
Intended Audience
College Audience
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:375375813900
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- Feb 06, 2023
How to Market Non Profits
Verified purchase: YesCondition: Pre-OwnedSold by: pjcopela
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