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Picture 1 of 1
Packaging: Design Successful Packaging for Specific Customer Groups
by Hampshire, Mark; Stephenson, Keith | HC | VeryGood
US $5.68
Condition:
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Located in: Aurora, Illinois, United States
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eBay item number:375332764007
Item specifics
- Condition
- Very Good
- Seller Notes
- Binding
- Hardcover
- Weight
- 2 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9782940361717
- Book Title
- Packaging : Design Successful Packaging for Specific Customer Groups
- Book Series
- Demographics Ser.
- Item Length
- 10 in
- Publisher
- Quarto Publishing Group USA
- Publication Year
- 2007
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Design, Technology & Engineering
- Topic
- Industrial Design / Packaging, Graphic Arts / Commercial & Corporate, General
- Item Width
- 10 in
- Item Weight
- 41.4 Oz
- Number of Pages
- 208 Pages
About this product
Product Information
The first book to explore the vital, commercial relationship between design, marketing, and the target audience. DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the æwhat?Æ and æwhy?Æ of design, DemoGraphics: Packaging dissects the æwho?Æ Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession, and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works, and how it evolved from a prototype or concept to form a successful, user-centered design. Explores designs that work for target groups, together with case-study evidence, color wheels, materials and typeface choices. Unique mix of theory, showcase designs, research, statistics, and hard evidence. Loaded with hundreds of illustrations and featuring a hardcover format with tabbed dividers. **North American Rights Only**
Product Identifiers
Publisher
Quarto Publishing Group USA
ISBN-10
2940361711
ISBN-13
9782940361717
eBay Product ID (ePID)
59077201
Product Key Features
Book Title
Packaging : Design Successful Packaging for Specific Customer Groups
Format
Hardcover
Language
English
Topic
Industrial Design / Packaging, Graphic Arts / Commercial & Corporate, General
Publication Year
2007
Book Series
Demographics Ser.
Illustrator
Yes
Genre
Design, Technology & Engineering
Number of Pages
208 Pages
Dimensions
Item Length
10 in
Item Height
1 in
Item Width
10 in
Item Weight
41.4 Oz
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Nc1002.P33
Copyright Date
2007
Dewey Decimal
688.8
Dewey Edition
20
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:375332764007
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Item location:
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