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Social Media Marketing : An Hour a Day by Dave Evans (2008, Trade Paperback)
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- Buy It NowSocial Media Marketing : An Hour a Day by Dave Evans (2008, Trade Paperback)
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Located in: Washington, District Of Columbia, United States
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Item specifics
- Condition
- Subject
- Marketing / General, Web / General, Customer Relations
- ISBN
- 9780470344026
- Subject Area
- Computers, Business & Economics
- Publication Name
- Social Media Marketing : an Hour a Day
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.3 in
- Publication Year
- 2008
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1 in
- Item Weight
- 23.1 Oz
- Item Width
- 7.4 in
- Number of Pages
- 432 Pages
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470344024
ISBN-13
9780470344026
eBay Product ID (ePID)
66240128
Product Key Features
Number of Pages
432 Pages
Publication Name
Social Media Marketing : an Hour a Day
Language
English
Publication Year
2008
Subject
Marketing / General, Web / General, Customer Relations
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
23.1 Oz
Item Length
9.3 in
Item Width
7.4 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
302.230688
Table Of Content
Foreword.Introduction.Part I The Foundation of Social Media.Chapter 1 Backlash.The Early Social Networks.The Pushback Begins.A Big Boost from an Unlikely Source.Why Does This Matter?The Backlash: Measured and Formalized.Which Brings Us to Trust.Chapter 1: The Main Points.Chapter 2 The Marketer's Dilemma.The Roots of Avoidance.Early Online Word-of-Mouth.The Social Web Blooms.Nielsen Shows the Way.Chapter 2: The Main Points.Chapter 3 What Is Social Media?Social Media Defined.Is Social Media Accurate?Social Media and Marketing.Social Media as a Guidepost.Social Media's Impact on the Purchase Funnel.The Social Feedback Cycle.The Elements of Social Media.Chapter 3: The Main Points.Part II Month 1: Prepare for Social Marketing.Chapter 4 Week 1: Web 2.0: The Social Web.Social Networks: The Power of the Collective.Sarnoff's Law.Metcalfe's Law.Reed's Law.Social Media Begins Here.Week 1: Engaging with Social Media.Monday: The Written Word.Using Blogs and Wikis.Finding Social Content.Tuesday: The Web Comes Alive with Multimedia.Tuesday's One-Hour Exercise.Wednesday: Microblogs and Tagging.Thursday: RSS.Friday: Social Networks.Friday's One-Hour Exercise.Chapter 4: The Main Points.Chapter 5 Week 2: The Social Feedback Cycle.Social Media in Marketing.Consideration and the Purchase Funnel.Consumer-Generated Media.Create Your Social Feedback Cycle.The Social Feedback Cycle.The Awareness Phase.The Point-of-Sale.Let the Games Begin.Your Social Feedback Cycle.Chapter 5: The Main Points.Chapter 6 Week 3: Touchpoint Analysis.Touchpoints and the Social Web.Identifying Touchpoints.Quantifying Touchpoints.Gather Your Touchpoint Data.Organize Your Data.Evaluate and Rank Your Data.Analyze Your Data.Plan Your Next Steps.Chapter 6: The Main Points.Chapter 7 Week 4: Influence and Measurement.Influence and the Social Web.Quantifying the Conversation.Influence and Metrics.Applying Influence: Social Media.Metrics: From Influence to ROI.Chapter 7: The Main Points.Part III Month 2: Social Media Channels.Chapter 8 Week 1: Build a Social Media Campaign.How Is Social Media Different?Quantifying the Social Feedback Cycle.Combining Touchpoints and Feedback.Applying Social Media Metrics.Social Media Channels.Making Sense of the Channels.Social Media and the Purchase Funnel.The Point of Sale and Beyond.Refining Your Plan.Putting Your Framework Together.Chapter 8: The Main Points.Chapter 9 Week 2: Social Platforms.Social Networks.Personal Social Networks.Business Social Networks.Participation Is Everything.White-Label Platforms.Support Forums, Message Boards, and Communities.Customer Communities.Working with Social Platforms.Chapter 9: The Main Points.Chapter 10 Week 3: Social Content: Multimedia.Advertising and the Social Web.The Multimedia Channels.Blogging.Corporate Blogs.Microblogs.Photo and Video Sharing.Audio and Video Podcasting.Your Social Media Marketing Plan.Pulling Things Together.Chapter 10: The Main Points.Chapter 11 Week 4: Social Content: Reviews, Ratings, and Recommendations.Building Consensus.Consensus and Marketing.Ratings.Reviews.Recommendations. <p
Synopsis
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results., If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube., If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube., Develop an Integrated, Successful Social Media StrategyA Step-by-Step GuidePut the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage. Learn how you can tap the Social Web and amplify your current marketing efforts by listening and participating in conversations that drive measurable results.Develop and effectively pitch a successful social media campaign inside your companyLearn how to become a genuine Social Web participantBuild a map of your key conversation-generators as you evaluate every point of contact between you and your customersGet to the sweet spot of social media marketing-the consideration phase of the purchase funnelLeverage all the tools available-blogs, RSS feeds, podcasts, video and photo sharing, and moreUse social media measurement tools, including the Net Promoter score, and apply metrics from platforms such as Bazaarvoice, BlogPulse, and CymfonyLearn best practices for launching your social media program and measuring the resultsYou'll also find:A comprehensive look from the savvy marketer's perspective at social sites and services-MySpace, Facebookr, LinkedInr, and Twitter, along with YouTube, Seesmic, Eventful, and FriendFeedStraightforward tools for building social media into your current marketing programReal-world case studies that illustrate successes to learn from and mistakes to avoid
LC Classification Number
HF5414
Item description from the seller
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- 6***6 (1586)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent Sale with The Washington Post Tuesday February 4th 2025 arrived on time, securely packaged, and in perfect condition as was described. Excellent deal at very good price. Thank you for a wonderful experience! Highly recommended A+++ Seller along from a communication about itemThe Washington Post Tuesday February 4th 2025 (#375973614956)
- d***b (1521)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat Time cover art by Tim O'Brien. Quick shipping but not exactly the best packaging. Magazines were placed in a poly mailer, placed between cardboard, taped down and shipped in a box. Perfect. However, the box wasn't stuffed properly and the package arrived all beat up. Good news. The magazines arrived exactly as described in New condition. Very happy with the purchase. Trusted and professional seller. A+++. HIGHLY RECOMMEND. Another excellent transaction with News World DC. Thanks.TTIME DOUBLE ISSUE FEB. 1 / FEB. 8, 2021.DAY ONE. (#373613974525)
- 2***e (55)- Feedback left by buyer.Past 6 monthsVerified purchaseThe magazine is a great edition for any Vogue collector to have as a quality item and great value for money. The condition of the magazine when it came was slightly damaged but I cannot fault the seller as he has assured me he will send another one out to me at no extra cost and responded to my concern immediately.That’s good customer care, thank you I appreciate how you handled the situation. Recommended seller.Vogue The MET Issue May 2025 Colman Domingo "I Belong In These Clothes" Cover (#376196541707)
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Seller feedback (4,016)
- 6***6 (1586)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent Sale with The Washington Post Tuesday February 4th 2025 arrived on time, securely packaged, and in perfect condition as was described. Excellent deal at very good price. Thank you for a wonderful experience! Highly recommended A+++ Seller along from a communication about itemThe Washington Post Tuesday February 4th 2025 (#375973614956)
- d***b (1521)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat Time cover art by Tim O'Brien. Quick shipping but not exactly the best packaging. Magazines were placed in a poly mailer, placed between cardboard, taped down and shipped in a box. Perfect. However, the box wasn't stuffed properly and the package arrived all beat up. Good news. The magazines arrived exactly as described in New condition. Very happy with the purchase. Trusted and professional seller. A+++. HIGHLY RECOMMEND. Another excellent transaction with News World DC. Thanks.TTIME DOUBLE ISSUE FEB. 1 / FEB. 8, 2021.DAY ONE. (#373613974525)
- 2***e (55)- Feedback left by buyer.Past 6 monthsVerified purchaseThe magazine is a great edition for any Vogue collector to have as a quality item and great value for money. The condition of the magazine when it came was slightly damaged but I cannot fault the seller as he has assured me he will send another one out to me at no extra cost and responded to my concern immediately.That’s good customer care, thank you I appreciate how you handled the situation. Recommended seller.Vogue The MET Issue May 2025 Colman Domingo "I Belong In These Clothes" Cover (#376196541707)