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Stirring It Up: How to Make Money and Save the World [With Coupons]
by Hirshberg, Gary | HC | VeryGood
US $5.28
Condition:
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
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Estimated between Thu, Jun 27 and Sat, Jun 29 to 43230
Located in: Aurora, Illinois, United States
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eBay item number:375322576630
Item specifics
- Condition
- Very Good
- Seller Notes
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781401303440
- Book Title
- Stirring It Up : How to Make Money and Save the World
- Publisher
- Hyperion Press
- Item Length
- 9.5 in
- Publication Year
- 2008
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Business Ethics, Personal Success, Green Business, Environmental Economics, Development / Business Development, Development / Sustainable Development
- Item Weight
- 19.2 Oz
- Item Width
- 6.4 in
- Number of Pages
- 256 Pages
About this product
Product Identifiers
Publisher
Hyperion Press
ISBN-10
1401303447
ISBN-13
9781401303440
eBay Product ID (ePID)
62110667
Product Key Features
Book Title
Stirring It Up : How to Make Money and Save the World
Number of Pages
256 Pages
Language
English
Topic
Business Ethics, Personal Success, Green Business, Environmental Economics, Development / Business Development, Development / Sustainable Development
Publication Year
2008
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
19.2 Oz
Item Length
9.5 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2009-282329
Dewey Edition
22
Grade From
Eighth Grade
Grade To
College Graduate Student
Dewey Decimal
650.1/2
Synopsis
A true force for change, Gary Hirshberg has been at the forefront of movements working for environmental and social transformation for 30 years. From his early days as an educator and activist to his current position as President and CE-Yo of Stonyfield Farm, the world's largest organic yogurt company, Hirshberg's positive outlook has inspired thousands of people to recognize their ability to make the world a better place. In Stirring It Up , Hirshberg calls on individuals to realize their power to effect change in the marketplace--"the power of one"--while proving that environmental commitment makes for a healthier planet and a healthier bottom line. Drawing from his 25 years' experience growing Stonyfield Farm from a 7-cow start-up, as well as the examples of like-minded companies, such as Newman's Own, Patagonia, Wal-Mart and Timberland, Hirshberg presents stunning evidence that business not only can save the planet, but is able to simultaneously deliver higher growth and superior profits as well. Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from what he calls "the bad old days" of his yogurt company: how a power outage left him milking cows by hand, how a dumpster fire revealed the need for better packaging, and his camel manure taste test challenge to a local shock jock. He also describes hands-on grassroots marketing strategies--printing yogurt lids with provocative, politically charged messages, handing out thousands of free samples to subway commuters to thank them for using public transit, and devising the country's first organic vending machine--explaining how these approaches make a much more powerful impact on consumers than traditional advertising. An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, and how we can all use the power of conscious consumption to encourage green corporate behavior., From the beginning, Stonyfield Farm stirred it up, turning conventional business practices on their head, and grew to become the world?'s largest organic-yogurt producer. What Gary Hirshberg saw early on was that organic isn't just about food. It?'s a way of thinking that embraces cyclical, non-linear resource use where waste from one action becomes food for another. The company has enjoyed a compounded annual growth rate of more than 26 percent for 13 straight years, while the yogurt category as a whole has grown at a much slower pace of 6-8 percent.& & & & & & & & & & & & & & & & & & & & & & In this book, Hirshberg shares the secrets that helped his company skyrocket to success, and argues that traditional business practices are ultimately counterproductive and have helped create many of the problems that threaten to make the world uninhabitable. Hirshberg will explain how Stonyfield?'s counterintuitive way of doing business demonstrates that companies can be environmentally conscious, and will prove that in doing so, they can make bigger profits than their more conventional counterparts. This book will appeal both to consumers who want quality and a better world, and companies who want steady profits and growth. Other companies business practices cited in book include: Timberland ZipCar Adobe Systems Patagonia Whole Foods ClifBar Newman's Own Honest Tea Frog's Leap Wine & Interface (carpet co. in Atlanta, Ga.) Terracycle, Inc (plant fertilizer) Annie's, Inc (organic mac & & cheese and other foods) Organic Valley, Hirshberg shares the secrets that helped his company--Stonyfield Farm--skyrocket to success, and argues that traditional business practices are ultimately counterproductive and have helped create many of the problems that threaten to make the world uninhabitable., A true force for change, Gary Hirshberg has been at the forefront of movements working for environmental and social transformation for 30 years. From his early days as an educator and activist to his current position as President and CE-Yo of Stonyfield Farm, the world's largest organic yogurt company, Hirshberg's positive outlook has inspired thousands of people to recognize their ability to make the world a better place. In Stirring It Up , Hirshberg calls on individuals to realize their power to effect change in the marketplace -- "the power of one" -- while proving that environmental commitment makes for a healthier planet and a healthier bottom line. Drawing from his 25 years' experience growing Stonyfield Farm from a 7-cow start-up, as well as the examples of like-minded companies, such as Newman's Own, Patagonia, Wal-Mart and Timberland, Hirshberg presents stunning evidence that business not only can save the planet, but is able to simultaneously deliver higher growth and superior profits as well. Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from what he calls "the bad old days" of his yogurt company: how a power outage left him milking cows by hand, how a dumpster fire revealed the need for better packaging, and his camel manure taste test challenge to a local shock jock. He also describes hands-on grassroots marketing strategies -- printing yogurt lids with provocative, politically charged messages, handing out thousands of free samples to subway commuters to thank them for using public transit, and devising the country's first organic vending machine -- explaining how these approaches make a much more powerful impact on consumers than traditional advertising. An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, and how we can all use the power of conscious consumption to encourage green corporate behavior.
LC Classification Number
HF5386.H6175 2008
Copyright Date
2008
ebay_catalog_id
4
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eBay item number:375322576630
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Economy Shipping | Estimated between Thu, Jun 27 and Sat, Jun 29 to 43230 |
| US $15.99 | United States | Expedited Shipping | Estimated on or before Wed, Jun 26 to 43230 |
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Sales Tax for an item #375322576630
Sales Tax for an item #375322576630
Seller collects sales tax for items shipped to the following states:
| State | Sales Tax Rate |
|---|---|
| Missouri (MO) | 8.238% |
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|---|---|---|
| 30 days | Money Back | Seller pays for return shipping |
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Product ratings and reviews
Most relevant reviews
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