Back to home page
|Listed in category:
|
Add to Watchlist
EXTRA 10% OFF 4+ ITEMSSee all eligible items and terms

Picture 1 of 1

Principles of Marketing by Kotler, Philip; Armstrong, Gary - Picture 1 of 1
Have one to sell?
Sell now

Principles of Marketing by Kotler, Philip; Armstrong, Gary

by Kotler, Philip; Armstrong, Gary | HC | Acceptable
ThriftBooks
  • (3586517)
US $5.07
Condition:
Acceptable
“Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
Breathe easy. Free shipping and returns.
Shipping:
Free Economy Shipping. See detailsfor shipping
Estimated between Wed, May 29 and Fri, May 31 to 43230
Estimated delivery dates - opens in a new window or tab include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared paymentcleared payment - opens in a new window or tab. Delivery times may vary, especially during peak periods.
Located in: Aurora, Illinois, United States
Returns:
30 days returns. Seller pays for return shipping. See details- for more information about returns
Payments:
      
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard

Shop with confidence

Top Rated Plus
Top rated seller, fast shipping, and free returns. Learn more- Top Rated Plus - opens in a new window or tab
eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Report this item - opens in new window or tab
Seller assumes all responsibility for this listing.
eBay item number:374466683727
Last updated on Apr 23, 2024 10:43:00 PDTView all revisionsView all revisions

Item specifics

Condition
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ...
Binding
Hardcover
Weight
4 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780131469181
Publication Name
Principles of Marketing
Item Length
11.2in
Publisher
Prentice Hall PTR
Publication Year
2005
Type
Textbook
Format
Hardcover
Language
English
Item Height
1.3in
Author
Philip Kotler, Gary Armstrong
Features
Revised
Item Width
8.8in
Item Weight
64.8 Oz
Number of Pages
768 Pages

About this product

Product Information

The 11 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace.An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0131469185
ISBN-13
9780131469181
eBay Product ID (ePID)
43763691

Product Key Features

Author
Philip Kotler, Gary Armstrong
Publication Name
Principles of Marketing
Format
Hardcover
Language
English
Features
Revised
Publication Year
2005
Type
Textbook
Number of Pages
768 Pages

Dimensions

Item Length
11.2in
Item Height
1.3in
Item Width
8.8in
Item Weight
64.8 Oz

Additional Product Features

Lc Classification Number
Hf5415.K636 2005
Edition Description
Revised Edition
Edition Number
11
Table of Content
I. DEFINING MARKETING AND THE MARKETING PROCESS.   1. Marketing: Managing Profitable Customer Relationships.   2. Company and Marketing Strategy: Partnering to Build Customer Relationships. II. UNDERSTANDING THE MARKETPLACE AND CONSUMERS.  3. The Marketing Environment.   4. Managing Marketing Information.   5. Consumer Markets and Consumer Buyer Behavior.   6. Business Markets and Business Buyer Behavior. III. DESIGNING A CUSTOMER-DRIVEN STRATEGY AND MARKETING MIX.    7. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers.   8. Product, Services, and Branding Strategies.   9. New-Product Development and Life-Cycle Strategies. 10. Pricing Considerations and Approaches. 11. Pricing Strategies. 12. Distribution Channels and Logistics Management. 13. Retailing and Wholesaling. 14. Integrated Marketing Communication Strategy. 15. Advertising, Sales Promotion, and Public Relations. 16. Personal Selling and Direct Marketing. IV. EXTENDING MARKETING. 17. Creating Competitive Advantage. 18. Marketing in the Digital Age. 19. The Global Marketplace. 20. Marketing Ethics and Social Responsibility. APPENDIXES. Forecasting Market Demand. Marketing Plan. Marketing Math. Careers in Marketing (on-line only). Glossary, Author Index, Company Index, Subject Index.
Copyright Date
2006
Target Audience
College Audience
Topic
Marketing / General
Lccn
2004-029593
Dewey Decimal
658.8
Dewey Edition
20
Illustrated
Yes
Genre
Business & Economics

Item description from the seller

ThriftBooks

ThriftBooks

99% positive feedback
17.6M items sold
Visit storeContact
Joined Mar 2015
Usually responds within 24 hours

Detailed seller ratings

Average for the last 12 months

Accurate description
4.9
Reasonable shipping cost
5.0
Shipping speed
5.0
Communication
4.9

Popular categories from this store

See allcategories
CollectiblesStampsBooks & MagazinesBusiness & IndustrialArtEntertainment MemorabiliaEverything ElseMusical Instruments & GearCoins & Paper Money

Seller feedback (5,192,587)

z***z (602)- Feedback left by buyer.
Past 6 months
Verified purchase
🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of... (#374136717583)
u***2 (269)- Feedback left by buyer.
Past month
Verified purchase
Outstanding seller. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products sold to arrive in excellent condition. The seller communicated timely with progress. Highly recommend this seller & will do business again. Thank you!!⭐️⭐️⭐️⭐️⭐️
Fresh from Central Market Cookbook: Favorite Recipes from the Standholders of... (#144082382954)
a***r (326)- Feedback left by buyer.
Past month
Verified purchase
thrift.books is an awesome place to purchase books! excellent communication! often the books arrive in better condition than described. ships very fast & the books arrive quickly! carefully packaged! +AAAAAAAAAA ebay sellers. i highly recommend thrift.books for people wanting to purchase books! reaasonable prices and shipping costs!
Chicken Soup for the Horse Lover's Soul: Inspirational Tales of Passion,... (#143395827460)
See all feedback

Product ratings and reviews

Learn more
Write a review
4.3
17 product ratings
  • 9 users rated this 5 out of 5 stars
  • 5 users rated this 4 out of 5 stars
  • 3 users rated this 3 out of 5 stars
  • 0 users rated this 2 out of 5 stars
  • 0 users rated this 1 out of 5 stars

Would recommend

Good value

Compelling content

Most relevant reviews

See all 17 reviews
  • by AckyIkXNRuy@Deleted
    Oct 08, 2006

    This is the best way to buy a textbook!

    I love the fact that I bought the same exact textbook, for a much cheaper price. The only difference is that it is a paper back cover, which I have found to be beneficiary because I have two classes back to back with large text books and the paper back does not weigh as much. The only other difference is that I do not get access to many of the online tutorials and study guides that I would have had I bought the publisher's version. Other than that, I intend to purchase my textbooks this way as much as I can.

  • by kinghill
    Jan 06, 2007

    Solid overview of marketing

    This is one of the standard textbooks for marketing students. It is generally well-written, well-organized, and well-produced. Don't expect cutting edge marketing science or startling, new insights. However, if you need a good entry-level survey of marketing, this is a good buy. even if you're experienced in marketing, there may be some useful items from other areas within marketing. Because marketing is continually changing, getting a edition from the past two to three years makes sense.

  • by rocket_two
    Oct 04, 2007

    Excellent text book!

    Even though a new edition of this Marketing text book is out, many colleges still consider this as a standard. I'm not majoring on Marketing, but this text made me learn how to love Marketing and how it affected my life. Masterfully organized, planned and written it is now one of those textbooks that I won't resell. Excellent!

  • by 18Om8m2qTxq@Deleted
    Jun 07, 2006

    Review of Principles of Marketing

    Purchased the book for Marketing Principles course I am currently taking. The book is very long and key points are hard to find. A lot of the main ideas are hidden within the paragraphs and skimming is not an option. Overall, the book isn't the best, but not the worst.

  • by dr_yxDVFR5-@Deleted
    Mar 08, 2009

    Saves you money

    This book can be used in most marketing classes that recommend the newer addition because most of everything in the newer edition is in this older one too. The only difference I can really see is they renamed the appendices and switched them around but all are still present.

More to explore :