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Mass Media in a Changing World Paperback George Rodman VG
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eBay item number:374349840580
Item specifics
- Condition
- Book Title
- Mass Media in a Changing World Paperback George Rodman
- Features
- EX-LIBRARY
- Subject
- Media
- ISBN
- 9780073342993
- Publication Year
- 2007
- Type
- Textbook
- Format
- Trade Paperback / Mixed Lot
- Language
- English
- Publication Name
- Mass Media in a Changing World
- Item Height
- 0.9in
- Item Length
- 10.9in
- Publisher
- McGraw-Hill Higher Education
- Item Width
- 8.5in
- Item Weight
- 45 Oz
- Number of Pages
- 576 Pages
About this product
Product Information
This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. "Mass Media in a Changing World" is the story of where the media came from, why they do what they do, and why those actions cause controversies.
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0073342998
ISBN-13
9780073342993
eBay Product ID (ePID)
58650148
Product Key Features
Publication Name
Mass Media in a Changing World
Format
Trade Paperback / Mixed Lot
Language
English
Publication Year
2007
Type
Textbook
Number of Pages
576 Pages
Dimensions
Item Length
10.9in
Item Height
0.9in
Item Width
8.5in
Item Weight
45 Oz
Additional Product Features
Edition Number
2
Table of Content
About the Author Detailed Contents List of Boxes Preface Guided Tour PART 1: OVERVIEW Chapter 1: Introduction: Media in a Changing World Chapter 2: Media Impact: Mass Communication Research and Effects PART 2: THE PRINT INDUSTRIES Chapter 3: Books: The Durable Medium Chapter 4: Newspapers: Where Journalism Begins Chapter 5: Magazines: The First of the Specialized Media PART 3: THE ELECTRONIC INDUSTRIES Chapter 6: Movies: Magic from the Dream Factory Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars Chapter 8: Radio: The Hits Keep Coming Chapter 9: Television: Reflecting and Affecting Society Chapter 10: The Internet: Convergence in a Networked World PART 4: INFORMATION AND PERSUASION INDUSTRIES Chapter 11: Electronic News: Information as Entertainment Chapter 12: Public Relations: The Image Industry Chapter 13: Advertising: The Media Support Industry PART 5: MEDIA LAW AND ETHICS Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality Notes Glossary Complete Timeline of Mass Media Milestones Index
Copyright Date
2008
Target Audience
College Audience
Topic
Media Studies
Dewey Decimal
302.23
Dewey Edition
22
Illustrated
Yes
Genre
Social Science
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eBay item number:374349840580
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Product ratings and reviews
Most relevant reviews
- Feb 03, 2009
For Mass Media and Society class
- Mar 02, 2008
Very helpful and interesting!
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