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Hello, My Name Is Awesome: How to Create Brand Names That Stick

by Watkins, Alexandra | PB | VeryGood
ThriftBooks
  • (3574067)
US $6.39
Condition:
Very Good
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
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eBay item number:374212603690
Last updated on Jan 25, 2024 15:11:49 PSTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9781523099986
Publication Year
2019
Type
Not Available
Format
Trade Paperback
Language
English
Publication Name
Hello, My Name Is Awesome : How to Create Brand Names That Stick
Item Height
0.5in
Author
Alexandra Watkins
Item Length
8.4in
Publisher
Berrett-Koehler Publishers, Incorporated
Item Width
5.5in
Item Weight
7.2 Oz
Number of Pages
144 Pages

About this product

Product Information

The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive--evokes something about your brand; is Memorable--makes an association with the familiar; uses Imagery--aids memory through evocative visuals; has Legs--lends itself to a theme for extended mileage; and is Emotional--moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged--looks like a typo; is a Copycat--similar to competitors' names; is Restrictive--limits future growth; is Annoying--seems forced and frustrates customers; is Tame--feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge--speaks only to insiders; and is Hard to pronounce--confuses and distances customers. This 50 percent-new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.

Product Identifiers

Publisher
Berrett-Koehler Publishers, Incorporated
ISBN-10
1523099984
ISBN-13
9781523099986
eBay Product ID (ePID)
11038678096

Product Key Features

Author
Alexandra Watkins
Publication Name
Hello, My Name Is Awesome : How to Create Brand Names That Stick
Format
Trade Paperback
Language
English
Publication Year
2019
Type
Not Available
Number of Pages
144 Pages

Dimensions

Item Length
8.4in
Item Height
0.5in
Item Width
5.5in
Item Weight
7.2 Oz

Additional Product Features

Lc Classification Number
Hf5415.1255.W38 2019
Copyright Date
2019
Target Audience
Trade
Topic
Marketing / General, Consumer Guides, New Business Enterprises, Marketing / Research
Lccn
2019-012302
Dewey Decimal
658.8/27
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics, Référence

Item description from the seller

ThriftBooks

ThriftBooks

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