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Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells by Robert W. Bly (2003, Trade Paperback)
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Pages : 336. About cyclebooks. Spend Less, Read More. Condition : New. Publisher : McGraw Hill. Binding : paperback.
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-100658020994
ISBN-139780658020995
eBay Product ID (ePID)2336307
Product Key Features
Number of Pages336 Pages
Publication NameOnline Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
LanguageEnglish
SubjectE-Commerce / Internet Marketing, Journalism, Advertising & Promotion
Publication Year2003
FeaturesRevised
TypeTextbook
Subject AreaLanguage Arts & Disciplines, Business & Economics
AuthorRobert W. Bly
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight19.5 Oz
Item Length8.9 in
Item Width5.9 in
Additional Product Features
Edition Number2
Intended AudienceTrade
LCCN2001-044467
TitleLeadingThe
Dewey Edition21
IllustratedYes
Dewey Decimal659.1/02854678
Edition DescriptionRevised edition
SynopsisThe Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
LC Classification NumberHF5415.1265B59 2003
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