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Principles of Marketing by Jaden Thompson (2017, Hardcover)

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About this product

Product Identifiers

PublisherLarsen & Keller Education

ISBN-101635490022

ISBN-139781635490022

eBay Product ID (ePID)239948672

Product Key Features

Number of Pages325 Pages

Publication NamePrinciples of Marketing

LanguageEnglish

Publication Year2017

SubjectMarketing / General, International / Marketing

TypeTextbook

Subject AreaBusiness & Economics

AuthorJaden Thompson

FormatHardcover

Dimensions

Item Length10.9 in

Item Width8 in

Additional Product Features

Intended AudienceScholarly & Professional

SynopsisMarketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand or a product. The aim of this text is to give helpful insights about this vast field to the readers. It is designed in a way that it provides deep knowledge about the crucial factors affecting marketing and its most unique techniques. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of marketing. As this field is emerging at a rapid pace, the contents of this textbook will help the readers understand the modern concepts and applications of the subject.