Digital You : Real Personal Branding in the Virtual Age by William. Arruda (2019, Trade Paperback)

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Digital You: Real Personal Branding in the Virtual Age by Arruda, William [Paperback]

About this product

Product Identifiers

PublisherAmerican Society for Training & Development
ISBN-101949036758
ISBN-139781949036756
eBay Product ID (ePID)14038649182

Product Key Features

Book TitleDigital You : Real Personal Branding in the Virtual Age
Number of Pages232 Pages
LanguageEnglish
Publication Year2019
TopicHuman Resources & Personnel Management, Project Management, General, Organizational Development
IllustratorYes
GenreBusiness & Economics
AuthorWilliam. Arruda
FormatTrade Paperback

Dimensions

Item Height0.5 in
Item Weight11.3 Oz
Item Length6 in
Item Width9 in

Additional Product Features

Intended AudienceTrade
LCCN2019-945723
Dewey Edition23
Dewey Decimal650.14
Table Of ContentIntroductionPart I: Define Your Unique Promise of ValueChapter 1: Uncover Your Brand: Who Are You?Chapter 2: Understand Perceptions: What Do People Think About You?Chapter 3: Deliver Your Brand Daily: What's Your Story?Part II: Make a Great First ImpressionChapter 4: Understand the Digital First PhenomenonChapter 5: Translate the Real You for a Digital AudienceChapter 6: Expand Your Digital BrandPart III: Master Multimedia to Stand OutChapter 7: Build Your Personal Brand Identity SystemChapter 8: The Power of Pictures---Still and MovingChapter 9: Use Video to Engage and ConnectPart IV: Expand Your Network and Thought LeadershipChapter 10: Assess Your Current On- and Offline NetworksChapter 11: Update, Curate, CreateChapter 12: Identify Your Signature Topics, Connections, and MediaAfterword
SynopsisA successful personal brand is based on authenticity. In Digital You: Real Personal Branding in the Virtual Age, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous., What's your story? The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value--making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction., What's your story? The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value-making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction., What's your story?The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.Digital You offers a deep dive to understanding and defining your unique promise of value--making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction.
LC Classification NumberHF5386.A764 2019

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