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About this product
Product Identifiers
PublisherBard Press
ISBN-101885167296
ISBN-139781885167293
eBay Product ID (ePID)246632
Product Key Features
Book TitleWizard of ADS : Turning Words Into Magic and Dreamers Into Millionaires
Number of Pages244 Pages
LanguageEnglish
TopicMarketing / General, Advertising & Promotion
Publication Year1998
IllustratorYes
GenreBusiness & Economics
AuthorRoy H. Williams
Book SeriesThe Wizard of ADS Ser.
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight14.7 Oz
Item Length10.1 in
Item Width7.3 in
Additional Product Features
Intended AudienceTrade
LCCN98-017430
TitleLeadingThe
Dewey Edition21
Series Volume NumberVolume 1
Dewey Decimal659.1
SynopsisForget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion create totally new concepts from combinations of old ones focus your advertising, your business, and your life., Presents the principles of advertising and marketing that will help small businesses gain an advantage over competitors., Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.