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Telecommunications : An Introduction to Electronic Media by Lynne Schafer S. Gross (1999, Trade Paperback)

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Telecommunications: An Introduction To Electronic Media

About this product

Product Identifiers

PublisherMcGraw-Hill Higher Education

ISBN-100697355063

ISBN-139780697355065

eBay Product ID (ePID)467604

Product Key Features

Edition7

Book TitleTelecommunications : an Introduction to Electronic Media

Number of Pages464 Pages

LanguageEnglish

Publication Year1999

TopicTelecommunications

FeaturesRevised

IllustratorYes

GenreTechnology & Engineering

AuthorLynne Schafer S. Gross

Book SeriesMass Communication and Journalism Ser.

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight24 Oz

Item Length9.1 in

Item Width7.3 in

Additional Product Features

LCCN99-029932

Dewey Edition21

Dewey Decimal621.382

Table Of ContentPart I Electronic Media Forms 1 Commercial Radio 2 Commercial Television 3 Cable Television 4 Noncommercial Broadcasting 5 Other Forms of Telecommunications 6 Corporate Telecommunications 7 International Electronic Media Part II Electronic Media Functions 8 Business Practices 9 Programs 10 Laws and Regulations 11 Ethics and Effects 12 Advertising 13 Audience Feedback 14 Production and Distribution Epilogue Careers in Telecommunications

Edition DescriptionRevised edition

SynopsisTeaches students the essentials of telecommunications, whether they are consumers or media practitioners. This book divides into two main sections, focusing on the various media forms (commercial radio, cable television) and focusing on the functions of media (programming, advertising). It offers a glossary to help readers with unfamiliar terms.

LC Classification NumberTK5105.G756 2000