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Google Analytics Breakthrough: From Zero to Business Impact by Feras Alhlou (Eng
US $43.10
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3 available
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Located in: Fairfield, Ohio, United States
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Estimated between Tue, Jul 9 and Fri, Jul 19 to 43230
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eBay item number:364871506541
Item specifics
- Condition
- ISBN-13
- 9781119144014
- Book Title
- Google Analytics Breakthrough
- ISBN
- 9781119144014
- Subject Area
- Computers, Business & Economics
- Publication Name
- Google Analytics Breakthrough : from Zero to Business Impact
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.3 in
- Subject
- Information Management, General, Web / Search Engines
- Publication Year
- 2016
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2 in
- Item Weight
- 48.9 Oz
- Item Width
- 7.4 in
- Number of Pages
- 624 Pages
About this product
Product Information
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough , you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne - and a foreword by Avinash Kaushik - enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119144019
ISBN-13
9781119144014
eBay Product ID (ePID)
211815554
Product Key Features
Number of Pages
624 Pages
Language
English
Publication Name
Google Analytics Breakthrough : from Zero to Business Impact
Publication Year
2016
Subject
Information Management, General, Web / Search Engines
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
48.9 Oz
Item Length
9.3 in
Item Width
7.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2016-461326
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
006.3
Lc Classification Number
Za4235
Copyright Date
2016
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:364871506541
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Item location:
Fairfield, Ohio, United States
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| Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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| Will ship within 10 business days of receiving cleared payment. The seller has specified an extended handling time for this item. |
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i***6 (139)- Feedback left by buyer.
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Item as described, good price, well packaged, arrived slightly later than hoped (not in time for Christmas ) but the order was placed in a very busy shipping period. No issue with the seller’s speed of response and sending the item. Great seller!
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Excellent seller. Timely shipping, safe packing, good communication, great price and as described. Thank you. A+++
o***b (144)- Feedback left by buyer.
Past month
Verified purchase
The seller is one of the best there is - high quality books, reasonable prices, securely packaged.
I do, however, recommend some changes to their shipping - they show a shipper (SortHub) on eBay, but the tracking # they email is for a different carrier. It’s difficult to know where my purchase is.
This time, it was delivered a week late. In the grand scheme of things not a big deal. But it shouldn’t be this difficult to accurately track my purchase.
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