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Picture 1 of 1
Free Prize Inside: How to Make a Purple Cow
US $13.86
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Located in: South El Monte, California, United States
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Estimated between Fri, May 31 and Tue, Jun 4 to 43230
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eBay item number:364846470628
Item specifics
- Condition
- ISBN
- 9781591841678
- Book Title
- Free Prize inside : How to Make a Purple Cow
- Item Length
- 7in
- Publisher
- Penguin Publishing Group
- Publication Year
- 2007
- Format
- Uk-B Format Paperback
- Language
- English
- Item Height
- 0.7in
- Genre
- Business & Economics
- Topic
- Marketing / General, Entrepreneurship, E-Commerce / Internet Marketing
- Item Width
- 5in
- Item Weight
- 6.2 Oz
- Number of Pages
- 256 Pages
About this product
Product Information
How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside , the sequel to Purple Cow , explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes: * The Tupperware party, which turned buying plastic bowls into a social event * Flintstones vitamins, which turned a serious product into something fun * The free change-counting machine at every Commerce Bank branch * The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591841674
ISBN-13
9781591841678
eBay Product ID (ePID)
57077685
Product Key Features
Book Title
Free Prize inside : How to Make a Purple Cow
Format
Uk-B Format Paperback
Language
English
Topic
Marketing / General, Entrepreneurship, E-Commerce / Internet Marketing
Publication Year
2007
Genre
Business & Economics
Number of Pages
256 Pages
Dimensions
Item Length
7in
Item Height
0.7in
Item Width
5in
Item Weight
6.2 Oz
Additional Product Features
Grade from
Twelfth Grade
Grade to
Up
Reviews
Godin makes the case for ‘soft innovation’ as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. ( Management Consulting News ), Buy this book and use Godin’s ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them they’ve just won a free prize. (Jean Briggs, Forbes ), Buy this book and use GodinÆs ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyÆve just won a free prize. (Jean Briggs, Forbes ) Godin makes the case for Æsoft innovationÆ as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. ( Management Consulting News ) Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, Miami Herald ), Godin makes the case for ‘soft innovation’ as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. (Management Consulting News), Godin makes the case for soft innovation as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. ("Management Consulting News"), Buy this book and use Godins ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyve just won a free prize. (Jean Briggs, "Forbes"), Buy this book and use Godin’s ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them they’ve just won a free prize. (Jean Briggs, Forbes), Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, Miami Herald ), Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, "Miami Herald"), Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, Miami Herald)
Intended Audience
Trade
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:364846470628
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Economy Shipping | Estimated between Fri, May 31 and Tue, Jun 4 to 43230 |
| US $10.99 | United States | Expedited Shipping (USPS Priority Mail®) | Estimated between Fri, May 31 and Tue, Jun 4 to 43230 |
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| After receiving the item, contact seller within | Refund will be given as | Return shipping |
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| 30 days | Money Back | Buyer pays for return shipping |
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Seller feedback (542)
i***a (60)- Feedback left by buyer.
Past month
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Item arrive in pristine condition and precisely as described. Well-packaged and prompt delivery. I would definitely purchase from this seller again. A++ experience!
e***e (167)- Feedback left by buyer.
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Book arrived quickly and was brand new in shrink wrap as listed. I wish I could find the rest of the books in the series from this seller in such great condition!!
7***a (48)- Feedback left by buyer.
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Seller was quick to ship and respond to my needs product was exactly as described
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