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Dinesh Kumar Services Marketing and Customer Relationshi (Paperback) (UK IMPORT)

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Last updated on Aug 28, 2024 14:31:33 PDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Services Marketing and Customer Relationship Management
Title
Services Marketing and Customer Relationship Management
EAN
9781774697320
ISBN
9781774697320
Genre
Business & Finance
Release Date
03/31/2024
Release Year
2024
Country/Region of Manufacture
CA
Item Height
254mm
Item Weight
272g
Publication Year
2024
Type
Textbook
Format
Trade Paperback
Language
English
Subject Area
Business & Economics
Publication Name
Services Marketing and Customer Relationship Management
Author
Dinesh Kumar
Publisher
Toronto Academic Press
Item Length
10 in
Subject
Customer Relations
Item Width
8 in
Number of Pages
267 Pages

About this product

Product Identifiers

Publisher
Toronto Academic Press
ISBN-10
1774697327
ISBN-13
9781774697320
eBay Product ID (ePID)
8068552340

Product Key Features

Number of Pages
267 Pages
Language
English
Publication Name
Services Marketing and Customer Relationship Management
Subject
Customer Relations
Publication Year
2024
Type
Textbook
Author
Dinesh Kumar
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Length
10 in
Item Width
8 in

Additional Product Features

Intended Audience
Scholarly & Professional
Table Of Content
Chapter 1 Introduction to Services Marketing Chapter 2 Customer Relationship Management (CRM) in Services Chapter 3 Market Research and Segmentation in Services Marketing Chapter 4 Differentiation and Positioning in Services Marketing Chapter 5 Managing Service Quality and Customer Satisfaction Chapter 6 Pricing Strategies in Services Marketing Chapter 7 Marketing Mix and Marketing Services Chapter 8 Relationship Building in Services Marketing
Synopsis
CRM enables businesses to build lasting relationships with both new and existing customers, while optimizing corporate efficiency. This book explores the key concepts of customer relationship management and provides practical tools and techniques for managing customer relationships. It also discusses the importance of effective service delivery and how it can be used to build strong customer relationships. With real-world cases and examples, this book is an essential resource for anyone interested in the field of services marketing and customer relationship management., CRM enables businesses to build lasting relationships with both new and existing customers, while optimizing corporate efficiency. This book explores the key concepts of customer relationship management and provides practical tools and techniques for managing customer relationships.

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 864154811
Rarewaves

Rarewaves

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Here at Rarewaves we offer a wide range of entertainment items including DVDs, CDs, Video Games & Books. All items are brand new, 100% official, bought direct from the UK supplier.All orders are sent ...
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Average for the last 12 months
Accurate description
4.9
Reasonable shipping cost
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Shipping speed
4.9
Communication
4.9

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