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Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand by Neal Hansen, Tony Ellery (Hardcover, 2012)

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A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can and must do to get the most out of their brands. Offering a truly immersive introduction to LCM options for pharmaceuticals, the book incorporates numerous real-life case studies that demonstrate successful and failed lifecycle management initiatives, explaining the key takeaway of each example. Filled with practical information on the process of actually writing and presenting an LCM plan, as well as how to link corporate, portfolio, and individual brand strategies, the book also offers a look ahead to predict which LCM strategies will continue to be effective in the future. While the development of new drugs designed to address unmet patient needs remains the single most important goal of any pharmaceutical company, effective LCM is invaluable for getting the greatest possible value from existing brands. Pharmaceutical Lifecycle Management walks you through the process step by step, making it indispensable reading for pharmaceutical executives and managers, as well as anyone working in the fields of drug research, development, and regulation.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470487532
eBay Product ID (ePID)
113930605

Product Key Features

Number of Pages
412 Pages
Language
English
Publication Name
Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand
Publication Year
2012
Subject
Marketing, Business
Type
Textbook
Author
Neal Hansen, Tony Ellery
Format
Hardcover

Dimensions

Item Height
243 mm
Item Weight
690 g
Item Width
161 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Tony Ellery, Neal Hansen

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item 1 Pharmaceutical Lifecycle Management : Making the Most of Each and Every Brand...
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Picture 1 of 1

Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand by Neal Hansen, Tony Ellery (Hardcover, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Pharmaceutical Lifecycle Management : Making the Most of Each and Every Brand...

item 2 Pharmaceutical Lifecycle Management : Making the Most of Each and Every Brand...

item 3 Pharmaceutical Lifecycle Management - 9780470487532

Best Selling in Textbooks

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Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-Organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Pmbok® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK® Guide) - Seventh Edition and the Standard for Project Management (ENGLISH) by Project Management Institute (2021, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Save on Textbooks

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