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Power of Customer Experience : How to Use Customer-centr
US $87.86
Condition:
Like New
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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Located in: Jessup, Maryland, United States
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eBay item number:364769100329
Item specifics
- Condition
- Book Title
- Power of Customer Experience : How to Use Customer-centricity to
- ISBN
- 9781789667899
- Subject Area
- Business & Economics
- Publication Name
- Power of Customer Experience : How to Use Customer-Centricity to Drive Sales and Profitability
- Publisher
- Kogan Page, The Limited
- Item Length
- 9.4 in
- Subject
- Marketing / General, Commerce, Strategic Planning
- Publication Year
- 2021
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 22.6 Oz
- Item Width
- 6.5 in
- Number of Pages
- 264 Pages
About this product
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
1789667895
ISBN-13
9781789667899
eBay Product ID (ePID)
11050409877
Product Key Features
Number of Pages
264 Pages
Language
English
Publication Name
Power of Customer Experience : How to Use Customer-Centricity to Drive Sales and Profitability
Subject
Marketing / General, Commerce, Strategic Planning
Publication Year
2021
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
22.6 Oz
Item Length
9.4 in
Item Width
6.5 in
Additional Product Features
Intended Audience
College Audience
LCCN
2021-007259
TitleLeading
The
Dewey Edition
23
Reviews
A superb read for customer centric leaders on a mission to embrace the best ways of leveraging and driving the new paradigm of how and why consumers buy and build your brand equity. Packed with insightful and comprehensive reference points, Martin has provided an excellent combination of a thought-provoking read and a pragmatic framework to implement., "Imagine working for an organization that creates value for customers, value for those in the organisation who create it, value for stakeholders and value for the Planet. Martin Newman is one of the few people I know who really understands the meaning of the word "value". This is a fantastic book that will show you how to create it.", "If you are serious about transforming your business to become "customer centric" which only a few very successful companies truly managed to achieve, then this is your must-read book. Martin, in his typical authentic style, shows us the way with clarity and conviction; providing valuable, actionable insights and useful frameworks supported with numerous up-to-date case studies. For me, this a guidebook for retailers to thrive, not just survive.", A superb read for customer-centric leaders on a mission to embrace the best ways of leveraging and driving the new paradigm of how and why consumers buy and build your brand equity. Packed with insightful and comprehensive reference points, Martin has provided an excellent combination of a thought-provoking read and a pragmatic framework to implement., Another great read, truly focusing on the important elements to drive customer centricity. Martin once again highlights the key attention points of why the customer should be at the centre of all decision-making in terms of marketing, store layout and of course product. This book is a must read for all omni-channel retailers giving clear examples of why retailers have either won or lost. I will for one be giving it to all of my team., Another excellent book by Martin Newman - packed with helpful case studies and examples, providing easy-to-understand frameworks that can be applied in any business. The world is continuously changing, and Martin picks up on the shifts in consumer behaviour driven by global questions such as diversity and inclusion, climate change and the broader ethical questions of consumerism., Customer centricity is one of those topics that's easy to talk about but hard to do. Martin does a brilliant job here of breaking this down into a thoughtful but eminently practical toolkit., Another great read, truly focusing on the important elements to drive customer centricity. Martin once again highlights the key attention points of why the customer should be at the centre of all decision-making in terms of marketing, store layout and of course product. This book is a must read for all omni-channel retailers giving clear examples of why retailers have either won or lost. I will be for one giving it to all of my team., As we try and make sense of how to grow our businesses in a disrupted world, Martin has done the thinking for us. Here is a well-researched and practical guide on to how to build a sustainable and commercially successful business based around customer-centricity. An essential read for anyone, at any level, involved in selling products and services to customers., A masterclass for anyone who has a genuine interest in improving the experience of their customers. It is full of real-life examples of brands who have lost their way, as well as those who have found a whole new way to excel. An insightful and practical read that is an enjoyable journey. So many powerful lessons from so many different sectors, delivered with authority.
Illustrated
Yes
Dewey Decimal
658.812
Table Of Content
* Section - 00: Introduction * Section - 01: The fundamental building blocks for sustainable commercial success; * Section - 02: Buy less, eat better, experience more; * Section - 03: The fallen - The brands that have sadly bitten the dust and why; * Section - 04: The resurrected; * Section - 05: Brands that have stood the test of time and why; * Section - 06: Customer-centricity - it all adds up; * Section - 07: Employee-first - The first building block in driving customer-centric transformation; * Section - 08: Purpose before profit - The shift from value to values; * Section - 09: Diversity and inclusion - On the outside and the inside; * Section - 10: Commercially successful disruptive business models in consumer sectors; * Section - 11: If you were starting a retail business today, what would it look like?; * Section - 12: To infinity and beyond - What makes a successful bank, airline and car dealer in the 2020s?; * Section - 13: We all gravitate towards social people - The same can be said of brands; * Section - 14: Generation Z will show us the way; * Section - 15: The road map to customer-centricity; * Section - 16: Index
Synopsis
Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today's most successful companies., Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience , Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed. Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.
LC Classification Number
HF5415.5
Item description from the seller
Seller feedback (353,754)
- 8***5 (18)- Feedback left by buyer.Past monthVerified purchaseI didn't see a verbal description of this book as "hardcover" or paperback. Cover design and price were similar to both cover styles. I thought I'd left a question for the seller, but I may have done something wrong. The package was too small to match the hardcovers previously received so I returned it unopened. Seller was very efficient, and packaging offered excellent protection. Haven't checked to see if refund was processed.
- w***t (661)- Feedback left by buyer.Past 6 monthsVerified purchasePERFECT TRANSACTION! Shipped right after payment, well packaged, arrived during the estimated time. The item is in great condition EXACTLY as described. Very Happy, very nice purchase. Excellent communication. Thank youWindfall Battleships : Agincourt, Canada, Erin, Eagle and the Balkan and Lati... (#386149502698)
- l***l (29)- Feedback left by buyer.Past yearVerified purchaseExcellent! This seller has really good prices, communication, packaging and fast shipping. The book I bought was better than described and I would definitely buy from this seller again. It was my time to have this book.🙌 A+++++El Kybalion by Trismegisto, Hermes, Like New Used, Free shipping in the US (#354955234211)
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