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Controllingges ttztes Produktmanagem ent: Integration von Produktplanung und ergeb
US $71.48
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3 available
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Located in: Fairfield, Ohio, United States
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Estimated between Tue, Jul 9 and Fri, Jul 19 to 43230
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eBay item number:364693807724
Item specifics
- Condition
- ISBN-13
- 9783409128384
- Book Title
- Controllinggesttztes Produktmanagement
- ISBN
- 9783409128384
- Subject Area
- Business & Economics
- Publication Name
- Controllinggestütztes Produktmanagement
- Item Length
- 8.3 in
- Publisher
- Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh
- Subject
- Management Science
- Series
- Neue Betriebswirtschaftliche Forschung (Nbf) Ser.
- Publication Year
- 1997
- Type
- Textbook
- Format
- Trade Paperback
- Language
- German
- Item Height
- 0.6 in
- Item Width
- 5.8 in
- Item Weight
- 13.4 Oz
- Number of Pages
- Xvii, 266 Pages
About this product
Product Information
Auf zahlreichen Märkten hat die Wettbewerbs intensität in den letzten Jahren stetig zugenommen. Selbst seit langem etablierten Unternehmen fällt es zunehmend schwerer, sich angesichts der Beschleunigung der Innovationszyklen und - damit einhergehend - der mitunter drastischen Verkürzung der Produkt-Lebenszyklen von Hochtechnologieprodukten weiterhin zu behaupten. In diesem Zusammenhang sind neue Konzepte für das Produktmanagement gefragt, welche der Dynamik der Märkte gerecht werden. Die notwendige Amortisation von Vorleistungen für das einzelne dem Kunden angebotene Produkt ist in den problemadäquaten Entscheidungskalkül zu integrieren. Bisher vorherrschende Formen des internen Rechnungswesens unterstützen die Produktentscheidungen unzureichend. Dem will der Verfasser durch ein am Produkt- Lebenszyklus ausgerichtetes Produktmanagement begegnen. Diesen Ansatz kenn- zeichnet eine ganzheitliche Betrachtung des gesamten Lebenszyklus eines Pro- dukts. Zur Entscheidungsfindung sind alle relevanten Kosten-und Erlöswirkungen in den Produkt-Lebensphasen Entstehung, Vermarktung, Nutzung durch die Abnehmer und Entsorgung zu erfassen. Die Produktgestaltung determiniert das Kostenniveau; aus der Konkurrenzsituation ergibt sich, welche Preise durchsetzbar sind und welches Kostenniveau daher für Ausgestaltung und Produktionsweise des neuen Produkts akzeptabel ist. Der durchsetzbare Preis hängt aber auch von den (wahrge- nommenen, dem Abnehmer hinreichend wichtigen) Produkteigenschaften ab.
Product Identifiers
Publisher
Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh
ISBN-10
3409128387
ISBN-13
9783409128384
eBay Product ID (ePID)
203648058
Product Key Features
Publication Name
Controllinggestütztes Produktmanagement
Format
Trade Paperback
Language
German
Subject
Management Science
Series
Neue Betriebswirtschaftliche Forschung (Nbf) Ser.
Publication Year
1997
Type
Textbook
Subject Area
Business & Economics
Number of Pages
Xvii, 266 Pages
Dimensions
Item Length
8.3 in
Item Height
0.6 in
Item Width
5.8 in
Item Weight
13.4 Oz
Additional Product Features
Intended Audience
Scholarly & Professional
Series Volume Number
387
Number of Volumes
1 Vol.
Lc Classification Number
Hf4999.2-6182
Original Language
German
Table of Content
1. Einführung.- 2. Grundlagen des Produktmanagement.- 3. Aufbau eines produktorientierten Zielsystems.- 4. Strategisches Produktmanagement.- 5. Taktisches und Operatives Produktmanagement.- 6. Schluß.- Stichwortverzeichnis.
Copyright Date
1997
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:364693807724
Shipping and handling
Item location:
Fairfield, Ohio, United States
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Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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Free shipping | Free | United States | Economy Shipping | Estimated between Tue, Jul 9 and Fri, Jul 19 to 43230 |
Handling time |
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Will ship within 10 business days of receiving cleared payment. The seller has specified an extended handling time for this item. |
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Sales Tax for an item #364693807724
Sales Tax for an item #364693807724
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Return policy
After receiving the item, contact seller within | Refund will be given as | Return shipping |
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Seller feedback (1,025,555)
i***6 (139)- Feedback left by buyer.
Past 6 months
Verified purchase
Item as described, good price, well packaged, arrived slightly later than hoped (not in time for Christmas ) but the order was placed in a very busy shipping period. No issue with the seller’s speed of response and sending the item. Great seller!
l***a (3517)- Feedback left by buyer.
Past month
Verified purchase
Excellent seller. Timely shipping, safe packing, good communication, great price and as described. Thank you. A+++
o***b (144)- Feedback left by buyer.
Past month
Verified purchase
The seller is one of the best there is - high quality books, reasonable prices, securely packaged.
I do, however, recommend some changes to their shipping - they show a shipper (SortHub) on eBay, but the tracking # they email is for a different carrier. It’s difficult to know where my purchase is.
This time, it was delivered a week late. In the grand scheme of things not a big deal. But it shouldn’t be this difficult to accurately track my purchase.
Product ratings and reviews
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