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Marketing Channels by Bert Rosenbloom (2011, Hardcover, Revised edition)
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eBay item number:364603314218
Item specifics
- Condition
- Subject
- Marketing
- ISBN
- 9780324316988
- Publication Name
- Marketing Channels
- Item Length
- 10.2in
- Publisher
- Cengage South-Western
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1in
- Features
- Revised
- Item Width
- 8.2in
- Item Weight
- 49.7 Oz
- Number of Pages
- 696 Pages
About this product
Product Information
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
0324316984
ISBN-13
9780324316988
eBay Product ID (ePID)
57152641
Product Key Features
Publication Name
Marketing Channels
Format
Hardcover
Language
English
Features
Revised
Publication Year
2011
Type
Textbook
Number of Pages
696 Pages
Dimensions
Item Length
10.2in
Item Height
1.1in
Item Width
8.2in
Item Weight
49.7 Oz
Additional Product Features
Edition Description
Revised Edition
Edition Number
8
Reviews
"The content is exactly on target and follows a logical, organized flow ? the primary reasons for adopting this text." -- Jeffrey Hittler, Indiana University, "The content is exactly on target and follows a logical, organized flow - the primary reasons for adopting this text." -- Jeffrey Hittler, Indiana University, "The material is well organized and is well written with a very logical flow. I do not have to 'decipher' what the author is trying to say. I could quickly and easily read it and build a lecture around it." -- Stephanie Bibb, Chicago State University
Table of Content
Part I: MARKETING CHANNEL SYSTEMS. 1. Marketing Channel Concepts. 2. Marketing Channel Participants. 3. The Environment of Marketing Channels. 4. Behavioral Processes in Marketing Channels. Part II: DEVELOPING THE MARKETING CHANNEL. 5. Strategy in Marketing Channels. 6. Designing Marketing Channels. 7. Selecting Channel Partners. 8. Target Markets and Channel Design Strategy. Part III: MANAGING MARKETING CHANNELS. 9. Motivating the Channel Members. 10. Product Issues in Channel Management. 11. Pricing Issues in Channel Management. 12. Promotion in Marketing Channels. 13. Logistics and Supply Chain Management in Marketing Channels. 14. Evaluating Channel Member Performance. Part IV: ADDITIONAL PERSPECTIVES ON MARKETING CHANNELS. 15. Online Channel Systems and Management. 16. Franchise Marketing Channels. 17. Marketing Channels for Services. 18. Global Marketing Channels. Part V: CASES.
Copyright Date
2012
Target Audience
College Audience
Topic
Marketing / General, General
Dewey Decimal
658.8'4
Dewey Edition
21
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:364603314218
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Item location:
San Antonio, Texas, United States
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Super fast shipping and well packaged. Played a few of the blurays and they played with no issues. The box, discs, and discs holders look EXACTLY as they were described. Always great to get what you see in the listing. A+ seller and would definitely buy from again!
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Product ratings and reviews
Most relevant reviews
- Sep 06, 2016
Different cover page, but same content as U.S.version
Verified purchase: YesCondition: NewSold by: bestvebsdeal
- Feb 07, 2017
Good value for price
Verified purchase: YesCondition: NewSold by: beat-d-price
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