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Brewing Change: Behind the Bean at Green Mountain Coffee Roasters by Peyser, ...

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eBay item number:364389660273
Last updated on Jun 18, 2024 05:22:50 PDTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
ISBN
9780692752753
Book Title
Brewing Change : Behind the Bean at Green Mountain Coffee Roasters
Publisher
Peyser III, Frederick M.
Item Length
9.2 in
Publication Year
2016
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.4 in
Author
Bill Mares, Rick Peyser
Genre
Biography & Autobiography, Travel, Business & Economics
Topic
Special Interest / Adventure, Personal Memoirs, Corporate & Business History
Item Weight
9 Oz
Item Width
6.1 in
Number of Pages
174 Pages

About this product

Product Information

Part travelogue, part inspiring social commentary, and part motivating business model, Brewing Change is about one middle manager's quiet, dogged crusade to change the world of coffee. During his 24 years at Green Mountain Coffee Roasters, Rick Peyser has been a persistent voice advocating for a better quality of life in coffee growing communities

Product Identifiers

Publisher
Peyser III, Frederick M.
ISBN-10
0692752757
ISBN-13
9780692752753
eBay Product ID (ePID)
248565247

Product Key Features

Book Title
Brewing Change : Behind the Bean at Green Mountain Coffee Roasters
Number of Pages
174 Pages
Language
English
Publication Year
2016
Topic
Special Interest / Adventure, Personal Memoirs, Corporate & Business History
Illustrator
Yes
Genre
Biography & Autobiography, Travel, Business & Economics
Author
Bill Mares, Rick Peyser
Format
Trade Paperback

Dimensions

Item Height
0.4 in
Item Weight
9 Oz
Item Length
9.2 in
Item Width
6.1 in

Additional Product Features

Reviews
"Newman's Own Organics and Green Mountain Coffee Roasters established a partnership in 2003. I got to know Rick Peyser when our coffee was introduced at McDonald's in New England two years later. Rick is a remarkable, gentle, and selfless man. I've learned more from him about the social and environmental impact of organic Fair Trade coffee than from anyone else. I highly recommend "Brewing Change," about Rick's steadfast dedication to social responsibility and leadership in the coffee industry." - Nell Newman, co-founder of Newman's Own Organics "If a mere 1 percent of the American coffee-consuming public listened to Rick's message, understood the goal of his work, and got on board, coffee communities around the globe would be tremendously affected." - Mausi Kuhl, co-owner Selva Negra farm, Nicaragua "Each and every person has the capacity to make a positive impact on the world. Rick Peyser is living proof that if the world is to change, it will be changed by ordinary people doing extraordinary things." - Bill Fishbein, The Coffee Trust, founder of Coffee Kids "The coffee industry has had plenty of revolutionaries who have provoked change through confrontation and controversy, charging into uncharted territory with grate fanfare. Rick Peyser is a very different kind of revolutionary. He has demonstrated the courage to speak truth to power, but has devoted his energy to building consensus among his peers and convincing them to join him on the long march to lasting change. He has kept his eyes fixed on the prize, and in his extraordinary humility has never insisted on carrying the flag. I am delighted to join my voice to the chorus of celebration for one of the industry's most reluctant revolutionaries." - Michael Sheridan, Catholic Relief Services "For more than twenty years, Rick Peyser has applied himself to the daunting task of moving the needle on rural poverty in coffee-farming communities and has managed to shift the mindset of an entire industry. For anyone who has ever felt that a problem was too massive to solve, there are important lessons to be learned from "Brewing Change." Whatever your challenges are, Rick clearly shows that getting started and staying committed are the keys to success." - Ric Rhinehart, executive director of the Specialty Coffee Association of America "Rick Peyser is an unassuming hero. His passion infectious, humility refreshing, and ethics undaunting. Rick's journey helped transform an industry and move it towards sustainability - especially for coffee-farming families around the world. This book is a testament to the fact that one person can make a difference and that meaningful change is possible." - William Foote, founder and CEO, Root Capital "Rick's story reminds us of another avenue for positive social change. Neither the top-down superstar CEO, nor bottom-up social movement leader filling a plaza with protesters - in this book we find the often overlooked story of a quiet, consistent, and talented man making things happen as the mid-level manager. He will be remembered as someone who listens, learns, and acts. In "Brewing Change," we learn about the inside moves of a man who helped shape the social conscience of an industry, and his long-term struggle to connect business enterprise, ecological sustainability and social justice." - Christopher M. Bacon, professor of environmental politics and policy, Santa Clara University "Everyone who cares about the lives of the farmers who grow the beans for our morning coffee needs to read "Brewing Change." Rick Peyser agreed to write the story of his career at Green Mountain Coffee Roasters not because he has an ego - in fact if he has one, it's hard to find - but because he saw it as a way to give voice to the voiceless and to raise consciousness of the near starvation level circumstances such farmers routinely face. Fortunately, Rick and GMCR are trying to do something about it." Mark Pendergrast, author
Target Audience
Trade

Item description from the seller

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