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Brand Harmony : Achieving Dynamic Results by Orchestrating Your Customer's Total Experience by Steve Yastrow (2010, Hardcover)

RNA TRADE (22514)

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$12.39

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Estimated delivery Fri, Nov 28 - Wed, Dec 3

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About this product

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Any company could perform better if it followed the principles of Brand Harmony, but those who actually succeed are those who are willing to question their past marketing practices and have a strong, active desire to improve their company's performance. They are willing to admit that their customers have great power, and that these customers will scrutinise any and all interactions with the company, and, for that reason, they are committed to involving their entire organisation in the marketing process. Steve Yastrow is president of Yastrow Marketing, a consulting firm which has served clients such as McDonald's Corporation, Tom Peters Company, The Cayman Islands Department of Tourism, Wyndham Hotels and Resorts and Reed Business Information. 'Memo to the CEO: If your marketing person won't spend the time to do the exercises in this wonderful book, it's time to replace her.' - Seth Godin, author of Purple Cow