Everyone notices shiny black shoes and Kiwi Parade gloss delivers. Wet a small cloth, coat with polish, rub in with circular movements, then brush up. Spit shine or dip polish brush in water. FInish off with a wool rag. Keep doing this for the life of the shoes. It only takes 10-15 minutes.
I have been using Kiwi boot polish for 60 years. Tried others but they just don't meet Kiwi's consistent quality. From a quick-shine to a spit-shine Kiwi is the best I have ever used.