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Entrepreneurship : Successfully Launching New Ventures by Bruce Barringer and R. Ireland (2018, Hardcover)
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- Buy It NowEntrepreneurship: Successfully Launching New Ventures, 6E By Barringer
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About this product
Product Identifiers
PublisherPearson Education
ISBN-100134729536
ISBN-139780134729534
eBay Product ID (ePID)242547476
Product Key Features
Number of Pages624 Pages
LanguageEnglish
Publication NameEntrepreneurship : Successfully Launching New Ventures
Publication Year2018
SubjectEntrepreneurship, New Business Enterprises
TypeTextbook
AuthorBruce Barringer, R. Ireland
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight53.6 Oz
Item Length11 in
Item Width8.4 in
Additional Product Features
Edition Number6
Intended AudienceCollege Audience
LCCN2019-300890
Dewey Edition22
IllustratedYes
Dewey Decimal658.1/1
Table Of ContentPART 1: DECISION TO BECOME AN ENTREPRENEUR Introduction to Entrepreneurship PART 2: DEVELOPING SUCCESSFUL BUSINESS IDEAS Recognizing Opportunities and Generating Ideas Feasibility Analysis Developing an Effective Business Model Industry and Competitor Analysis Writing a Business Plan PART 3: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM Preparing the Proper Ethical and Legal Foundation Assessing a New Venture's Financial Strength and Viability Building a New-Venture Team Getting Financing or Funding PART 4: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM Unique Marketing Issues The Importance of Intellectual Property Preparing for and Evaluating the Challenges of Growth Strategies for Firm Growth Franchising
SynopsisFor courses in entrepreneurship. Teach the entrepreneurial process through real-world examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business. Also available with MyLab Entrepreneurship MyLab(tm) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Entrepreneurship., For courses in entrepreneurship. Teach The Entrepreneurial Process through Real-World Examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business. Also available with MyLab Entrepreneurship By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Note : You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Entrepreneurship, search for: 013489149X / 9780134891491 Entrepreneurship: Successfully Launching New Ventures Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 6/e Package consists of: 0134729536 / 9780134729534 Entrepreneurship: Successfully Launching New Ventures 0134731212 / 9780134731216 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures, For courses in entrepreneurship. Teach The Entrepreneurial Process through Real-World Examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business. Also available with MyLab Entrepreneurship By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Note You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Entrepreneurship, search for: 013489149X / 9780134891491 Entrepreneurship: Successfully Launching New Ventures Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 6/e Package consists of: 0134729536 / 9780134729534 Entrepreneurship: Successfully Launching New Ventures 0134731212 / 9780134731216 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures
LC Classification NumberHB615.B374 2019
