The price for this coffee is a bargain but the coffee has an ash taste to it that I don't like. The Private Reserve especially has a strong ash aroma and flavor. (Like the way cigarette ashes smell) The other types aren't quite as 'ashy' tasting. I don't know why some brands of coffee have this off-taste, but I have purchased coffee like this before. I will use up these coffee pods, but won't purchase again. So sorry because I usually like all things New England.