Picture 1 of 3

Stock photo

Managerial Economics by Paul Keat, Steve Erfle and Philip Young (2013, Hardcover)

5.01 product rating

Sanjose22 (161)

98.4% positive feedback

Price:

$19.99

+ $5.00 shipping

Estimated delivery Sat, Sep 27 - Fri, Oct 3

Returns:

30 days returns. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.

Condition:

Brand New

About this product

Product Identifiers

PublisherPearson Education

ISBN-100133020266

ISBN-139780133020267

eBay Product ID (ePID)143614170

Product Key Features

Number of Pages624 Pages

Publication NameManagerial Economics

LanguageEnglish

Publication Year2013

SubjectIndustrial Management, Economics / General

TypeTextbook

Subject AreaBusiness & Economics

AuthorPaul Keat, Steve Erfle, Philip Young

FormatHardcover

Dimensions

Item Height1.2 in

Item Weight44.2 Oz

Item Length10.2 in

Item Width8.2 in

Additional Product Features

Edition Number7

Intended AudienceCollege Audience

LCCN2012-038213

Dewey Edition22

Dewey Decimal338.5024/658

Table Of ContentTable of Contents 1. Introduction 2. The firm and Its Goals 3A. Supply and Demand Appendix 3. The Mathematics of Supply and Demand 4. Demand Elasticity Appendix 4. Applications of Supply and Demand 5. Demand Estimation and Forecasting 6. The Theory and Estimation of Production Appendix 6A. The Production of Services Appendix 6B. The Multiple-Input Case Appendix 6C. Expressing the Production Function with the Use of Calculus 7. The Theory and Estimation of Cost Appendix 7A. A Mathematical Restatement of the Short-Run Cost Function Appendix 7B. The Estimation of Cost 8. Pricing and Output Decisions: Perfect Competition and Monopoly Appendix 8A. The Use of Calculus in Pricing and Output Decisions Appendix 8B. Break-Even Analysis (Volume-Cost-Profit) 9. Pricing and Output Decision: Monopolistic Competition and Oligopoly 10. Special Pricing Practices 11. Game Theory and Asymmetric Information 12. Capital Budgeting and Risk Appendix 12A. The Value of A Corporation 13. The Multinational Corporation and Globalization 14. Government and Industry: Challenges and Opportunities for Today's Manager 15. Managerial Economics in Action Part 1. Beverage Industry Survey Part 2. The Business Planning Process Appendix 15A. Beverage Industry Executives Appendix A. Statistical and Financial Tables Online appendices Review of mathematical concepts used in managerial economics Linear programming Calculations for the time value of money Solutions to odd-numbered problems

SynopsisFor upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text. To strengthen students' ability to use Excel--a critical skill in today's job market--new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations., This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. KEY TOPICS: The firm and its goals. Supply and demand. The mathematics of supply and demand. Demand elasticity. Applications of supply and demand. Demand estimation and forecasting. The theory and estimation of production. The production of services. The multiple-input case. Expressing the production function with the use of calculus. The theory and estimation of cost. A mathematical restatement of the short-run cost function. The estimation of cost. Pricing and output decisions: perfect competition and monopoly. The use of calculus in pricing and output decisions. Break-even analysis (volume-cost-profit). Pricing and output decision: monopolistic competition and oligopoly. Special pricing practices. Game theory and asymmetric information. Capital budgeting and risk. The value of a corporation. The multinational corporation and globalization. Government and industry: challenges and opportunities for today's manager. Managerial economics in action. Beverage industry survey. The business planning process. Beverage industry executives. Statistical and financial tables. MARKET: Directed primarily toward undergraduate/MBA students in Economics, this text also provides practical content to current and aspiring industry professionals., Directed primarily toward undergraduate/MBA students in Economics, this text also provides practical content to current and aspiring industry professionals. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text. To strengthen readers' ability to use Excel--a critical skill in today's job market-new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.

LC Classification NumberHD30.22.K39 2014