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Public Relations : Best Practices and Applications by Elizabeth A. Thomas (2023, Trade Paperback)

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Public Relations: Best Practices and Applications by Thomas, Elizabeth A., ISBN 1793554250, ISBN-13 9781793554253, Brand New, Free shipping in the US

About this product

Product Identifiers

PublisherCognella, Inc.

ISBN-101793554250

ISBN-139781793554253

eBay Product ID (ePID)13061237044

Product Key Features

Number of Pages190 Pages

Publication NamePublic Relations : Best Practices and Applications

LanguageEnglish

Publication Year2023

SubjectEconomics / General

TypeTextbook

Subject AreaBusiness & Economics

AuthorElizabeth A. Thomas

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight23.5 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Edition Number1

Intended AudienceScholarly & Professional

LCCN2025-417224

IllustratedYes

SynopsisPublic Relations: Best Practices and Applications gathers exemplary chapters, readings, excerpts, appendices, and case studies within the discipline to help bridge the gap between students' understanding of public relations and its practical application in the real world. The book is organized into three units. Unit I introduces students to the world of public relations and details a case study about a major PR crisis that involved Southwest Airlines. Unit II focuses on new media and social responsibility. Recognizing that shifts in technology, business, and digital culture require a fresh approach, this unit explores the current best practices that are shaping not what public relations is or accomplishes but how it is practiced. The final unit offers students a plethora of sample campaigns and campaign proposal examples. Enlightening and highly practical, Public Relations is an excellent supplementary textbook for courses and programs in public relations., Public Relations: Best Practices and Applications gathers exemplary chapters, readings, excerpts, appendices, and case studies within the discipline to help bridge the gap between students' understanding of public relations and its practical application in the real world. The book is organized into three units. Unit I introduces students to the ......

LC Classification NumberHD59.P787 2024