Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-101266002278
ISBN-139781266002274
eBay Product ID (ePID)5059347906
Product Key Features
Number of Pages864 Pages
Publication NameLoose Leaf for Strategic Management: Text and Cases
LanguageEnglish
SubjectManagement
Publication Year2023
TypeTextbook
AuthorGregory G. Dess, Gerry Mcnamara, Steve Sauerwald, Alan B. Eisner
Subject AreaBusiness & Economics
FormatRingbound
Dimensions
Item Height1.4 in
Item Weight45.5 Oz
Item Length10 in
Item Width8.2 in
Additional Product Features
Edition Number11
Intended AudienceCollege Audience
Grade FromCollege Freshman
IllustratedYes
Grade ToCollege Graduate Student
Table Of ContentPART 1: STRATEGIC ANALYSIS Chapter 1: Strategic Management: Creating Competitive Advantages Chapter 2: Analyzing the External Environment of the Firm Chapter 3: Assessing the Internal Environment of the Firm Chapter 4: Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources PART 2: STRATEGIC FORMULATION Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages Chapter 6: Corporate-Level Strategy: Creating Value through Diversification Chapter 7: International Strategy: Creating Value in Global Markets Chapter 8: Entrepreneurial Strategy and Competitive Dynamics PART 3: STRATEGIC IMPLEMENTATION Chapter 9: Strategic Control and Corporate Governance Chapter 10: Creating Effective Organizational Designs Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship PART 4: CASE ANALYSIS Chapter 13: Analyzing Strategic Management Cases Cases: 1. Robin Hood 2. The Global Casino Industry: Emerging from the Pandemic 3. Theorybridge.com: Making Academic Research Relevant to Practitioners 4. Dirty Laundry in the Fast Fashion Industry: H&M's Dilemma 5. Pocket Radar: The Disruptive Innovator in the Sports Radar Gun Market 6. Haribo and the Gummi Bear Business: A Sticky Situation 7. Coinbase Global Inc. 8. Moet Hennessey Louis Vuitton 9. Southwest Airlines: Can "Luv" Be a Competitive Advantage? 10. JetBlue in 2022 11. Emirates Airline 12. Ford: Traveling Two Roads 13. General Motors: Plugging In? 14. Lime: Is E-Bike Sharing the Next Uber? 15. WW in 2022: Can Weight Watchers Shape Up? 16. The Boston Beer Company: Competition is Brewing 17. Heineken 18. Tata Starbucks: A New Brew for India? 19. Nintendo: Could the Switch Turn on Gamers? 20. Apple Inc.: Limits to Growth? 21. Samsung Electronics 22. Zynga: Is the Game Over? 23. Flipkart in the Indian E-Commerce Market 24. eBay: Still Misunderstood 25. Alibaba Group: Rivals at the Gate? 26. Venmo: Better than Cash? 27. Johnson & Johnson 28. Procter & Gamble 29. McDonald's in 2022 30. United Way Worldwide 31. Campbell: How to Keep the Soup Simmering 32. World Wrestling Entertainment in 2022 33. Microfinance: Going Global . . . and Going Public? 34. Greenwood Resources: A Global Sustainable Venture in the Making 35. Kickstarter and Crowdfunding 2022 36. QVC in 2022 37. Cirque du Soleil in 2022 38. Walt Disney Company
SynopsisStrategic Management: Text and Cases , Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.