About this product

Product Identifiers

PublisherBasic Books

ISBN-101541673492

ISBN-139781541673496

eBay Product ID (ePID)13038557592

Product Key Features

Number of Pages368 Pages

LanguageEnglish

Publication NameStory Factor : Inspiration, Influence, and Persuasion Through the Art of Storytelling

SubjectBusiness Communication / General, Business Communication / Meetings & Presentations, Communication & Social Skills, Rhetoric

Publication Year2019

TypeTextbook

AuthorAnnette Simmons

Subject AreaLanguage Arts & Disciplines, Self-Help, Business & Economics

FormatTrade Paperback

Dimensions

Item Height1.3 in

Item Weight12.2 Oz

Item Length8.2 in

Item Width5.5 in

Additional Product Features

Intended AudienceTrade

LCCN2019-945722

Dewey Edition21

TitleLeadingThe

Reviews"Annette Simmons was my guiding star when I was looking fora way to work with stories. The Story Factor paved the way for me to dorewarding work building communities and broadening education. With this thirdedition Annette proves once again that her knowledge and insights are alive andmore relevant than ever."-- Peter Frühmann, Founder of Storybag.nl

IllustratedYes

Dewey Decimal808.5/43

SynopsisFully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results. In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals., Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

LC Classification NumberPN4193.I5