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Sport Marketing by William A. Sutton, Stephen Hardy and Bernard Mullin (1993, Hardcover)

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Sport Marketing Textbook 1993 Mullin Hardy Sutton Vintage. Condition is "Good". Spine has rip. Book shows vintage wear. Please see photos. Shipped with USPS Media Mail.

About this product

Product Identifiers

PublisherHuman Kinetics

ISBN-100873224493

ISBN-139780873224499

eBay Product ID (ePID)127346855

Product Key Features

Book TitleSport Marketing

Number of Pages312 Pages

LanguageEnglish

TopicMarketing / General, Business Aspects

Publication Year1993

IllustratorYes

GenreSports & Recreation, Business & Economics

AuthorWilliam A. Sutton, Stephen Hardy, Bernard Mullin

FormatHardcover

Dimensions

Item Weight30.4 Oz

Item Length9.8 in

Item Width7.9 in

Additional Product Features

LCCN92-036331

Dewey Edition22

Dewey Decimal796/.0698

SynopsisFor the first time, students and practitioners in the field of sport management can turn to one comprehensive sport marketing text. Sport Marketing covers the basic principles of this emerging discipline and provides a balance of theoretical models and case studies from today's world of sport.