Picture 1 of 1
Picture 1 of 1
Hurdle Race Marketing : The Enlightenment - The Disillusionmen
US $34.01
Condition:
Like New
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
2 available
Shipping:
Free Economy Shipping.
Located in: Jessup, Maryland, United States
Delivery:
Estimated between Mon, Sep 30 and Fri, Oct 4 to 43230
Includes 4 business days handling time after receipt of cleared payment.
Returns:
14 days returns. Buyer pays for return shipping.
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:355638856459
Item specifics
- Condition
- Book Title
- Hurdle Race Marketing : The Enlightenment - The Disillusionment -
- ISBN
- 9783658024437
- Subject Area
- Business & Economics
- Publication Name
- Hurdle Race Marketing : the Enlightenment-The Disillusionment-The Breakthrough
- Publisher
- Springer Fachmedien Wiesbaden Gmbh
- Item Length
- 8.3 in
- Subject
- Marketing / General, Management Science, Management
- Publication Year
- 2013
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Weight
- 16 Oz
- Item Width
- 5.8 in
- Number of Pages
- X, 72 Pages
About this product
Product Identifiers
Publisher
Springer Fachmedien Wiesbaden Gmbh
ISBN-10
3658024437
ISBN-13
9783658024437
eBay Product ID (ePID)
170347185
Product Key Features
Number of Pages
X, 72 Pages
Language
English
Publication Name
Hurdle Race Marketing : the Enlightenment-The Disillusionment-The Breakthrough
Subject
Marketing / General, Management Science, Management
Publication Year
2013
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Weight
16 Oz
Item Length
8.3 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Scholarly & Professional
Number of Volumes
1 vol.
Illustrated
Yes
Original Language
German
Synopsis
In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. And so the story takes its course. Despite a perceived market orientation the German engineering company "Deutsche Maschinenbau AG" is losing its market share. But instead of joining forces to systematically hunt down and identify the causes of these losses, all those involved become entangled in a mutual blame game. Not until the Marketing Manager has his say, does the tide seem to turn. Nevertheless, when it comes to putting things into practice, it soon becomes clear that the devil is in the details. Following an initial enlightenment and a subsequent disillusionment phase, the breakthrough finally comes when the CEO decides to make the cause his own, demanding that market orientation must become a daily common practice and a personally lived reality. After all, marketing is more than the existence of a marketing department. It is a lived shared value orientation and thus relevant for every single employee on the company payroll. Only those who are prepared to live this are in a position to act in keeping with the needs and conditions of the market.
LC Classification Number
HF5410-5417.5
Illustrated by
Krings, Karen
Item description from the seller
Seller feedback (353,400)
- 8***5 (18)- Feedback left by buyer.Past monthVerified purchaseI didn't see a verbal description of this book as "hardcover" or paperback. Cover design and price were similar to both cover styles. I thought I'd left a question for the seller, but I may have done something wrong. The package was too small to match the hardcovers previously received so I returned it unopened. Seller was very efficient, and packaging offered excellent protection. Haven't checked to see if refund was processed.
- w***t (659)- Feedback left by buyer.Past 6 monthsVerified purchasePERFECT TRANSACTION! Shipped right after payment, well packaged, arrived during the estimated time. The item is in great condition EXACTLY as described. Very Happy, very nice purchase. Excellent communication. Thank youWindfall Battleships : Agincourt, Canada, Erin, Eagle and the Balkan and Lati... (#386149502698)
- l***l (29)- Feedback left by buyer.Past yearVerified purchaseExcellent! This seller has really good prices, communication, packaging and fast shipping. The book I bought was better than described and I would definitely buy from this seller again. It was my time to have this book.🙌 A+++++El Kybalion by Trismegisto, Hermes, Like New Used, Free shipping in the US (#354955234211)
Product ratings and reviews
More to explore :
- Enlightenment Fiction Hardcover Books,
- Enlightenment Fiction Fiction & Nonfiction Books,
- Enlightenment Fiction Paperbacks Books,
- The Power of Now: A Guide to Spiritual Enlightenment Nonfiction Fiction & Nonfiction Books,
- Enlightenment Fiction Fiction & Nonfiction Books in English,
- The Power of Now: A Guide to Spiritual Enlightenment Nonfiction Books Fiction & in English,
- Marketing Textbooks in English,
- Marketing Dictionaries & Reference Books,
- Marketing Paperback Textbooks,
- Marketing Nonfiction Fiction & Nonfiction Books