Picture 1 of 1
Picture 1 of 1
Local Online Advertising FD
US $7.82
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Located in: Seattle, Washington, United States
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Estimated between Mon, May 6 and Fri, May 10 to 43230
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eBay item number:355634877086
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Item specifics
- Condition
- ISBN
- 9780470497425
- Book Title
- Local Online Advertising for Dummies
- Item Length
- 9.2in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2010
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9in
- Genre
- Business & Economics
- Topic
- E-Commerce / Internet Marketing, Advertising & Promotion
- Item Width
- 7.4in
- Item Weight
- 23.5 Oz
- Number of Pages
- 384 Pages
About this product
Product Information
Kick your local online advertising into high gear with this friendly, timely guide Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470497424
ISBN-13
9780470497425
eBay Product ID (ePID)
78700890
Product Key Features
Book Title
Local Online Advertising for Dummies
Format
Trade Paperback
Language
English
Topic
E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year
2010
Genre
Business & Economics
Number of Pages
384 Pages
Dimensions
Item Length
9.2in
Item Height
0.9in
Item Width
7.4in
Item Weight
23.5 Oz
Additional Product Features
Lc Classification Number
Hf6145.I58
Table of Content
Introduction. Part I: Getting Started with Local OnlineAdvertising. Chapter 1: Online: It?s Where Your Customers Are. Chapter 2: Engaging Your Advertising Arsenal. Chapter 3: Planning Your Online Advertising Campaign. Part II: Setting the Foundation for Local Online AdvertisingSuccess. Chapter 4: Building a Great Web Site: The Key to OnlineAdvertising Success. Chapter 5: When You?ve Hooked Your Customers, Reel 'EmIn! Chapter 6: Analyzing Results for Long-Term Gains. Part III: Doing the Advertising Part of Local OnlineAdvertising. Chapter 7: Demystifying Search Engine Marketing. Chapter 8: Getting Web Traffi c for Free: Practicing SearchEngine Optimization. Chapter 9: The Nuts and Bolts of Search Engine Advertising. Chapter 10: Saying It with E-Mail. Chapter 11: Linking Up with Directories and LeadAggregators. Chapter 12: Targeting Customers with Banner Ads, E-NewsletterAds, and More. Chapter 13: Hanging Out on Social Networks. Chapter 14: Generating PR Buzz. Chapter 15: Using Offl ine Channels to Drive Online Traffic. Part IV: Keeping Your Customers Coming Back. Chapter 16: Staying at the Top of Customers' Minds. Chapter 17: Leveraging Customer Data: Reach Out and Touch'Em. Part V: The Part of Tens. Chapter 18: Ten Local Online Marketing Mistakes (And How toAvoid Them). Chapter 19: Ten Steps to an Effective Local Online AdvertisingPlan. Chapter 20: Ten Considerations When Choosing a Local OnlineAdvertising Partner. Index.
Copyright Date
2010
Lccn
2010-922570
Dewey Decimal
659.144
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:355634877086
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Item location:
Seattle, Washington, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Economy Shipping | Estimated between Mon, May 6 and Fri, May 10 to 43230 |
| US $5.95 | United States | Expedited Shipping | Estimated between Thu, May 2 and Tue, May 7 to 43230 |
| Handling time |
|---|
| Will usually ship within 2 business days of receiving cleared payment. |
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Return policy
| After receiving the item, contact seller within | Refund will be given as | Return shipping |
|---|---|---|
| 30 days | Money Back | Buyer pays for return shipping |
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Seller feedback (576,372)
e***4 (81)- Feedback left by buyer.
Past month
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Will buy from this seller again. Fantastic price and I do belive the book was shipped exactly as described. That being said it was shipped in a thin envelope that was about as thick as construction paper and the inside was covered with glue. Book still arrived in decent shape but I think adding some bubble wrap in the future would be a good idea. I'm still giving a 5 star review because it was shipped quickly and I belive when it was given to the post office it was in the described condition.
4***e (89)- Feedback left by buyer.
Past 6 months
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I recently bought a book from this seller on eBay and I'm thoroughly satisfied with the experience. The book arrived exactly as described, in excellent condition. Communication from the seller was clear and timely, making the transaction smooth and reassuring. Shipping was fast, and the book was packaged with care to prevent any damage. Overall, a fantastic purchase experience from a reliable seller. Highly recommended for anyone looking for quality books on eBay.
m***e (25)- Feedback left by buyer.
Past 6 months
Verified purchase
The Item (including all the extra contents ) was received in mint condition (original listing was "good"). The price was also the best that I found and included free shipping (however it took 12 days )The purchase exceeded my expectations! Excellent communications. A++++ seller
Product ratings and reviews
Most relevant reviews
- Aug 22, 2016
Perfect. Thank you.
Verified purchase: YesCondition: NewSold by: big_river_books
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