Advertising: A Decision-Making Approach Book

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Last updated on Sep 07, 2025 22:26:58 PDTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Book Title
Advertising: A Decision-Making Approach (Saunders Golden Sunburst
ISBN
9780030716874
Publication Year
1988
Series
The Dryden Press Series in Marketing
Type
Textbook
Format
Hardcover
Language
English
Subject Area
Business & Economics
Publication Name
Advertising : a Decision-Making Approach
Author
Charles H. Patti, Charles F. Frazer
Publisher
Dryden Press
Subject
Advertising & Promotion
Number of Pages
592 Pages
Category

About this product

Product Identifiers

Publisher
Dryden Press
ISBN-10
003071687X
ISBN-13
9780030716874
eBay Product ID (ePID)
12038190345

Product Key Features

Number of Pages
592 Pages
Language
English
Publication Name
Advertising : a Decision-Making Approach
Subject
Advertising & Promotion
Publication Year
1988
Type
Textbook
Author
Charles H. Patti, Charles F. Frazer
Subject Area
Business & Economics
Series
The Dryden Press Series in Marketing
Format
Hardcover

Additional Product Features

Intended Audience
College Audience
LCCN
87-006898
Dewey Edition
19
Illustrated
Yes
Dewey Decimal
659.1/11
LC Classification Number
HF5821.P27 1988

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