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Tuned In: Uncover the Extraordinary.
US $7.69
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6 available
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Located in: Montgomery Illinois, United States
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Estimated between Thu, Jun 27 and Sat, Jun 29 to 43230
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eBay item number:354621054340
Item specifics
- Condition
- ISBN
- 047026036X
- EAN
- 9780470260364
- Date of Publication
- 20080711
- Publication Name
- N/A
- Type
- Hardback
- Release Title
- Tuned In: Uncover the Extraordinary Opportunities That Lead to...
- Artist
- Scott, David Meerman
- Brand
- N/A
- Colour
- N/A
- Book Title
- Tuned in : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.1 in
- Publication Year
- 2008
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Personal Success, Sales & Selling / General
- Item Weight
- 16 Oz
- Item Width
- 6 in
- Number of Pages
- 224 Pages
About this product
Product Information
Do you resonate in your market? When it comes to creating and bringing new offerings to market, "tuned out" organizations get it wrong. They ignore the signals that reveal which problems buyers want solved and which solutions they will happily pay for. "Tuned in" organizations, on the other hand, take a radically different approach. They tap into the wider mind of the market and connect deeply to what their buyers value most, creating breakthrough offerings called "resonators." These resonators offer value so immediately apparent that they seem to sell themselves. Tuned In shows you six simple, yet powerful, steps to creating products, services, or ideas that resonate right out of the gate. Uncover Opportunities Others Dont See "When companies think they know what customers need, it invariably ends badly. Tuned In shows step by step how to create unique products and services in areas that established organizations fail to recognize." Rob McGovern, founder of CareerBuilder.com, and Chairman and CEO of Jobfox.com Gain a Sustainable Competitive Edge "This is a unique and fresh approach to how todays fortunes are made." Rick Page, author of the #1 sales bestseller Hope Is Not a Strategy The Real Difference Maker "The most important thing a CEO has to do is make sure his or her company is, and stays, tuned in. There are ongoing challenges with people, culture, strategy, and execution, but the real difference maker is consistently producing products and services the market loves." Steve Bennett, former CEO of Intuit Inc. Build Deep Connections with Your Market " Tuned In is a straightforward, commonsense approach to making connections with the marketplace. Authors Stull, Myers, and Scott have given us a great reminder of what so many established stars, and those on their way, already know: find out what your fans want, and find a way to give it to them." Jody Nachtigal, Personal Manager at Arcadia Group Management, and Co-President of Kissing Booth Music
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
047026036x
ISBN-13
9780470260364
eBay Product ID (ePID)
15038312633
Product Key Features
Book Title
Tuned in : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Number of Pages
224 Pages
Language
English
Publication Year
2008
Topic
Personal Success, Sales & Selling / General
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
16 Oz
Item Length
9.1 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Reviews
This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June) ( Publishers Weekly , April 7, 2008) "...helpful summaries...lively read for sales and marketing departments" (Training & Coaching Today, September), This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June) (Publishers Weekly, April 7, 2008), "...it is hard to disagree with anything the authors say." Financial Times Thursday 4th September 2008 "...it has a lot of very relevant business examples...I highly recommend this book to anyone " (Journal of Innovation Management, July 2009)
Lccn
2007-051634
Dewey Decimal
658.4/09
Lc Classification Number
Hf5386.S886 2008
Copyright Date
2008
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:354621054340
Shipping and handling
Item location:
Montgomery Illinois, United States
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American Samoa, Barbados, Belarus, British Virgin Islands, Comoros, Cook Islands, Dominica, Falkland Islands (Islas Malvinas), French Guiana, French Polynesia, Guadeloupe, Guernsey, Iraq, Jersey, Libya, Marshall Islands, Martinique, Mayotte, Micronesia, Netherlands Antilles, New Caledonia, Niue, Palau, Puerto Rico, Reunion, Russian Federation, Saint Helena, Saint Pierre and Miquelon, Somalia, Svalbard and Jan Mayen, Tuvalu, Ukraine, Venezuela, Virgin Islands (U.S.), Western Sahara
| Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| Free shipping | Free | United States | Economy Shipping (USPS Media MailTM) | Estimated between Thu, Jun 27 and Sat, Jun 29 to 43230 |
| US $4.95 | US $4.95 | United States | Standard Shipping (DGM SmartMail Expedited) | Estimated between Thu, Jun 27 and Tue, Jul 2 to 43230 |
| US $10.95 | US $10.95 | United States | Expedited Shipping (USPS Priority Mail®) | Estimated between Tue, Jun 25 and Fri, Jun 28 to 43230 |
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| Will usually ship within 1 business day of receiving cleared payment. |
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| After receiving the item, contact seller within | Refund will be given as | Return shipping |
|---|---|---|
| 30 days | Money Back | Seller pays for return shipping |
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Seller feedback (238,544)
m***m (36)- Feedback left by buyer.
Past month
Verified purchase
The book was described as " good" condition it was in better than good condition the book was shipped quickly was wrapped carefully I saved stores info so I could buy from them in future new book ARE A FORTUNE I bought 2 books( small) new and a bookmark 2 days ago $42 I can't afford tht and when I find a book I believe I will add to my permanent library I will go used I will be buying from seller again THIS BOOK IS EXTREMELY insightful totally recommend
m***r (906)- Feedback left by buyer.
Past month
Verified purchase
No problems. Items are always packaged well and arrive in a timely fashion. Good prices and good interactions. Thank you for a positive experience. I would add that although I didn't have an issue with this transaction, I've never had a problem with this seller that was not fixed to my satisfaction.
m***6 (79)- Feedback left by buyer.
Past 6 months
Verified purchase
The book was priced fairly, arrived when it was scheduled to and was exactly as described. The packing the book came is protected it perfectly from any damage. This was a vary easy transaction. I would buy from this seller again. A+++
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