Hybridity: The Cultural Logic Of Globalization, Marwan M. Kraidy, Very Good Book

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Item specifics

Condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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“HARDCOVER Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder ...
ISBN
9781592131433
Subject Area
Language Arts & Disciplines, Social Science
Publication Name
Hybridity : the Cultural Logic of Globalization
Publisher
Temple University Press
Item Length
9 in
Subject
Communication Studies, Media Studies
Publication Year
2005
Type
Textbook
Format
Hardcover
Language
English
Item Height
0.9 in
Author
Marwan Kraidy
Item Weight
15.1 Oz
Item Width
6 in
Number of Pages
240 Pages
Category

About this product

Product Identifiers

Publisher
Temple University Press
ISBN-10
1592131433
ISBN-13
9781592131433
eBay Product ID (ePID)
43931154

Product Key Features

Number of Pages
240 Pages
Language
English
Publication Name
Hybridity : the Cultural Logic of Globalization
Subject
Communication Studies, Media Studies
Publication Year
2005
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science
Author
Marwan Kraidy
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
15.1 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
2004-062108
Dewey Edition
23
Reviews
"The book logically progresses through a series of theoretical arguments and supporting rationale to arrive at a body of work that deserves our time and attention. . .While the author focuses on media and globalization, this reviewer is struck by the applications of this sociocultural study in other aspects of human learning as well." Multicultural Review "I know of no other work currently published which addresses these issues with quite Kraidy's sweep, or using the Lebanese and Mexican case-studies, or which offers a critical discourse analysis of currently bruited discourses on the subject emanating from public intellectuals (e.g. Paschal Zachary), or seeks to trace the historical utilization of hybridity as a sociological metaphor...this book will be a very valuable and lucid addition to contemporary debates." John Downing "Kraidy does an incredible job of pulling together and synthesizing a tremendous volume of literature that crosses multiple disciplines. This book will be very useful for anyone interested in entering the academic landscape of hybridity. By deftly laying out various discussions about hybridity, he is able to place his own view of hybridity into this terrain. His contribution makes important connections between 'political economy' and 'cultural studies' as opposed to positioning them along different trajectories.... I really enjoyed reading it and it has really sparked my interest in hybridity again. I suspect it would do the same for others." Thomas Nakayama, Temple University, "I know of no other work currently published which addresses these issues with quite Kraidy's sweep, or using the Lebanese and Mexican case-studies, or which offers a critical discourse analysis of currently bruited discourses on the subject emanating from public intellectuals (e.g. Paschal Zachary), or seeks to trace the historical utilization of hybridity as a sociological metaphor...this book will be a very valuable and lucid addition to contemporary debates." John Downing"Kraidy does an incredible job of pulling together and synthesizing a tremendous volume of literature that crosses multiple disciplines. This book will be very useful for anyone interested in entering the academic landscape of hybridity. By deftly laying out various discussions about hybridity, he is able to place his own view of hybridity into this terrain. His contribution makes important connections between 'political economy' and 'cultural studies' as opposed to positioning them along different trajectories.... I really enjoyed reading it and it has really sparked my interest in hybridity again. I suspect it would do the same for others." Thomas Nakayama, Temple University
Illustrated
Yes
Dewey Decimal
306
Table Of Content
PrefaceAcknowledgments1. Cultural Hybridity and International Communication2. Scenarios of Global Culture3. The Trails and Tales of Hybridity4. Corporate Transculturalism5. The Cultural and Political Economies of Hybrid Media Texts6. Structure, Reception, and Identity: On Arab-Western Dialogism7. Hybridity without Guarantees: Toward Critical TransculturalismNotesBibliographyIndex
Synopsis
The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use.Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixtureOCocalled critical transculturalismOCowhich uses hybridity as its core concept, but in addition, provides a practical method for examining how media and communication work in international contexts.", The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use.Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture--called critical transculturalism--which uses hybridity as its core concept, but in addition, provides a practical method for examining how media and communication work in international contexts., Analyzes the ways hybridity has been used, from the first century AD to today, offering an enlightening look at cultural mixture
LC Classification Number
HM1272.K73 2005

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