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#sponsored by Jasmine Chou (2020, Trade Paperback)

About this product

About this product

Product Information

Are you an amateur athlete considering partnering with a brand to sponsor your athletic pursuits? #sponsored looks to explain the exciting and highly competitive world of sports sponsorships, including the sponsor-sponsee relationship. Through stories of other athletes and brand liaisons as well as her own journey as an amateur athlete, author Jasmine Chou discusses the sport sponsorship world from the athlete's standpoint as well as the brand's perspective. These stories show how beneficial a partnership can be for all parties while giving some general tips on how to go about pursuing your own sponsorship goals. In this book you'll find out: How Heather Fell transitioned between three different sponsorship relationships How Lululemon utilized brand ambassadors to expand their business and build successful relationships How brands like Red Bull have conquered the world of digital content and what it has done for them And much more Sponsorship is not about getting something for free. Sponsorship relationships should be developed, negotiated, and strategic so that both parties receive maximum gain. If you are an amateur athlete considering sponsorship, represent a business interested in a more personalized connection with sports, or simply love stories of sports and business, #sponsored is a must-have addition to your library.

Product Identifiers

Publisher
Manuscripts LLC
ISBN-10
1641375086
ISBN-13
9781641375085
eBay Product ID (ePID)
22038535877

Product Key Features

Book Title
#Sponsored
Author
Jasmine Chou
Format
Trade Paperback
Language
English
Topic
General
Publication Year
2020
Genre
Business & Economics
Number of Pages
159 Pages

Additional Product Features

Intended Audience
Trade
Dewey Decimal
687.0688
Dewey Edition
23

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