All-American Ads of The 90s by Steven Heller (2018, Hardcover)

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About this product

Product Identifiers

PublisherTaschen
ISBN-103836565676
ISBN-139783836565677
eBay Product ID (ePID)239732363

Product Key Features

Book TitleAll-American ADS of the 90s
Number of Pages640 Pages
LanguageMultiple Languages
TopicGraphic Arts / Branding & Logo Design, United States / 20th Century, Graphic Arts / Commercial & Corporate, Graphic Arts / Advertising
Publication Year2018
IllustratorYes
GenreDesign, History
AuthorSteven Heller
FormatHardcover

Dimensions

Item Height1.8 in
Item Weight76.1 Oz
Item Length10 in
Item Width7.7 in

Additional Product Features

Intended AudienceTrade
LCCN2018-459634
Dewey Edition23
Reviews...provides deep insight into the American society of those years through a multitude of advertising motifs.
Dewey Decimal659.10973
Edition DescriptionMultilanguage edition
SynopsisRevisit the 1990s in a massive compendium of advertising gems that sold Generation X and baby boomers everything from Game Boys to Boyz II Men. Featuring six chapters spanning food, fashion, entertainment, and cars, page after page of ads remind us how sex and blockbusters led the way to a decade's worth of ironic, cool, and classic visuals, which closed one century and took us to the next., From the Los Angeles riots to the Columbine High School massacre, Americans witnessed events and purchased items that reflected the best and worst of the decade. Bill Clinton's presidency was in jeopardy, the digital age had erupted, and Silicon Valley was affecting everyone on the planet. Meanwhile nudity and sex ruled the pages of magazines, selling everything from haute couture to fragrances and microwave ovens. Nirvana entertained Generation X while the "Greatest Generation" considered purchasing a Probe and something called a Hummer. Super Soakers and the game consoles Game Boy and PlayStation were the new toys, as Super Mario World, Gran Turismo, and Sonic the Hedgehog were warping the minds of young people everywhere. Luxury brands were in demand: shoppers coveted a Gucci bag, a Louis Vuitton tote, a Hermes scarf, or a Prada frock. TWA and Continental Airlines still flew the airways and Volkswagen reimagined the Beetle. It was a decade that seemed safely benign, but was jammed with events and consumption on a grand scale, setting the stage for the 21st century. Featuring six chapters that cover a range of advertising, from food and fashion to entertainment and cars, a Desert Storm's worth of advertising highlights makes All-American Ads of the '90s a must-have compendium for every Beanie Babies-collecting, Simpsons-watching, pog-hoarding, and Harry Potter-loving citizen of 1990s consumerism.
LC Classification NumberNC998.5.A1

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  • Book is brand new. Just what I was looki...

    Book is brand new. Just what I was looking for - love this series. Thank you!

    Verified purchase: YesCondition: Pre-owned

  • Enjoyable series of advertising books

    Enjoyable book. One of a series going from the turn of the last century to the end.

    Verified purchase: YesCondition: New

  • All American nineties

    It’s a great book for the nineties generations and to see all that was going on during those times brought back memories thank you 🙏

    Verified purchase: YesCondition: Pre-owned

  • History Lignt

    History light! Memories...

    Verified purchase: YesCondition: New