Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin (2005, Hardcover)
Cycle Books (2159)
98.1% positive feedback
Price:
$22.77
Free shipping
Returns:
30 days returns. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Condition:
First Edition : False. Condition : New. Pages : 208. About Pluto Finds LLC. Spend Less, Read More. Publisher : Portfolio Hardcover.
- Buy It NowAll Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust W
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherPenguin Publishing Group
ISBN-101591841003
ISBN-139781591841005
eBay Product ID (ePID)45400803
Product Key Features
Book TitleAll Marketers Are Liars : the Power of Telling Authentic Stories in a Low-Trust World
Number of Pages208 Pages
LanguageEnglish
TopicMarketing / General
Publication Year2005
GenreBusiness & Economics
AuthorSeth Godin
FormatHardcover
Dimensions
Item Height0.3 in
Item Weight11.6 Oz
Item Length3.4 in
Item Width5.8 in
Additional Product Features
Intended AudienceTrade
LCCN2005-045829
Dewey Edition22
Grade FromTwelfth Grade
Grade ToUP
Dewey Decimal658.8
SynopsisAll marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition., Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . And believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
LC Classification NumberHF5415.G5767 2005
All listings for this product
![All Marketers Are Liars (05) by Godin, Seth [Hardcover (2005)] Hardcover –Januar](https://i.ebayimg.com/images/g/ErQAAOSwiftf~faM/s-l225.jpg)
Ratings and Reviews
Most relevant reviews
- Jan 26, 2020
Find out a good story... Story to tel and it will sell...
That book was recommended to me. Interesting, worth buying and thinking about its content...:)Verified purchase: YesCondition: Pre-owned
- Jul 19, 2019
Great Book.
In great condition, clearly described. Totally satisfied. Thanks! A+Verified purchase: YesCondition: Pre-owned
